Ovolo Hotels concludes global digital marketing pitch

Ovolo Hotels has handed its global digital marketing remit to Hong Kong agency Nodal, a rising star in the marketing world known for its AI-powered digital solutions. The appointment follows a pitch in November 2024, which included contenders from the US, Indonesia and Australia.

This collaboration aims to harness the power of artificial intelligence to elevate Ovolo's marketing efforts, driving exceptional, performance-driven results. 

MARKETING-INTERACTIVE can confirm the remit covers global markets including Hong Kong, Australia, Indonesia and Thailand. It is understood to be a world first approach on paid digital marketing for hotels.

Nodal was selected for its expertise in hospitality marketing and its proprietary AI-powered insights platform, Connect.

The marriage of human experience and artificial intelligence capabilities will revolutionise the approach for Ovolo and utilise world-first tech and process to equip Ovolo to successfully navigate the changing hospitality industry.

Ovolo Hotels, known for its vibrant and eclectic approach to hospitality, has built a reputation for challenging industry norms. With a commitment to providing guests with unforgettable experiences, Ovolo is poised to leverage Nodal's cutting-edge AI optimisation techniques to further amplify its brand presence and reach new audiences.

Nodal's expertise in AI optimisation at scale positions them as a trailblazer in the digital marketing landscape, by utilising advanced data analytics and machine learning algorithms.

Nodal uses AI to understand personas in a deeper way and craft targeted campaigns to ensure Ovolo's unique message reaches the right audience at the right time, whilst utilising Connect, their AI platform, to distribute insights, personalised reports and advanced analytics across the entire Ovolo business. This partnership will enable Ovolo to tap into Nodal's innovative strategies, driving engagement and conversions while maintaining the brand's unique identity.

As part of the engagement, Nodal will roll out Connect to centralise Ovolo’s marketing, CRM, and property management platforms into a single, customised interface. Each Ovolo stakeholder will have access to a personalised AI chatbot, delivering market insights, brand monitoring, and end-to-end performance reporting tailored to their specific needs. This marks a world-first in hospitality, reinforcing Ovolo’s reputation as an innovator in an ever-evolving travel industry.

As the hospitality and tourism industry continues to evolve, the partnership between Nodal and Ovolo Hotels represents a significant step forward in leveraging technology to create impactful marketing strategies. Together, they will set a new standard for how brands can utilise AI to connect with consumers, drive loyalty, and ultimately, enhance the overall guest experience.

"At Ovolo, we pride ourselves on being a challenger brand that constantly seeks to innovate and elevate," said Stephen Howard, group director of marketing at Ovolo Hotels.

"Collaborating with Nodal is a world first and we are confident that we will unlock new opportunities for growth and engagement, ensuring that our marketing strategies are as dynamic and unique as our hotels, whilst also ensuring our internal communication and reporting are robust."

Tim Durgan, founder of Nodal: "We are excited to partner with Ovolo Hotels, a brand that embodies creativity and a fresh perspective in the hospitality and tourism sector."

Daniel Gibson, co-founder of Nodal, added: "Our AI-powered solutions will empower Ovolo to not only enhance its marketing efforts but also to create personalised experiences that resonate with their guests. Together, we will redefine what it means to connect with travellers in today's digital age."

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