News Corp unveils revamped news app to drive engagement and ad innovation

News.com.au has launched a significant upgrade to its mobile app, delivering a streamlined user experience alongside expanded advertising capabilities as part of a broader push to stay ahead of changing consumer behaviours.

The updated app introduces a vertical video feed, exclusive daily quiz content, and an expanded homepage covering everything from breaking news to sport, lifestyle and politics. It also includes a revamped ad suite with new high-impact formats such as full-screen takeovers and interactive placements built for mobile.

The launch is supported by a national brand campaign titled Don’t Miss a Ding, tapping into the immediacy of app notifications to emphasise the value of real-time updates. The campaign will run across digital, social, audio, TV, radio and out-of-home.

Free News and Lifestyle managing director and publisher Pippa Leary (pictured) said the revamp was about aligning with modern consumption habits.

“We’re delighted to introduce the new news.com.au app, designed to align with the evolving habits of Australian readers,” Leary said. “Our investment in this significant upgrade marks the beginning of a series of improvements aimed at boosting audience engagement and delivering better outcomes for our clients.”

Editor Kerry Warren added: “Our new app delivers the news that matters to you, in a format audiences are screaming out for. Whether you care about politics, finance and crime or sport, entertainment and lifestyle, you can find it all on the news.com.au app.”

The update follows deep consumer research, with input from the brand’s product, delivery and editorial teams.

“The news cycle this year is moving rapidly – every day, things are happening that will personally impact every Australian, in ways they haven’t even realised yet," Free News & Lifestyle editor-in-chief Mick Carroll, said. "With this app we are getting Australia’s best journalism to our audience where, when and how they want it.”

News.com.au currently reaches 11.8 million Australians, with Ipsos iris ranking it the most engaged brand in the top 10 of the News category, based on May 2025 data.