News Corp to launch Glamour Australia with Myer as beauty partner

News Corp Australia is set to launch Glamour locally, expanding its lifestyle portfolio with a new digital, social and video-first brand targeting younger audiences.

The title, licensed from Condé Nast, will launch across social channels from mid-2026, followed by a dedicated website and newsletters later in the year.

The move comes as publishers continue to invest in lifestyle and commerce-led media, with a focus on Gen Z and Millennial audiences who consume content primarily across social and video platforms.

In a key commercial play, Myer has signed on as Glamour Australia’s exclusive multi-year beauty partner. The partnership will centre on building a content-led beauty destination, integrating editorial, social and e-commerce to engage younger consumers.

Edwina McCann, editorial director and publisher of News Prestige and Condé Nast titles in Australia, said the brand would be built for audiences expecting always-on, platform-native content.

“We’re building the Glamour Australia universe across the platforms they live on, social and video first, backed by a standalone Australian site with optimised video, e-commerce and a mobile-first user experience,” she said.

Globally, Glamour reaches 48 million people across 10 markets, including the US, UK, Spain and Brazil.

Nicholas Gray, managing director and publisher of prestige titles at News Corp Australia, said the launch signals confidence in the lifestyle category despite broader industry pressures.

“In a landscape where some say you’d be mad to launch a new lifestyle brand, we’re unapologetically bold,” he said.

The addition expands News Corp Australia’s long-running partnership with Condé Nast, which already includes Vogue Australia, Vogue Living and GQ Australia.

Editorial appointments for Glamour Australia are yet to be announced.