Shopee and Ampersand Advisory clinch overall titles at PR Awards 2026

Shopee emerged as the standout brand at MARKETING-INTERACTIVE’s 13th PR Awards, clinching the coveted Overall Brand Champion title with two Gold, five Silver and one Bronze trophy.

The eCommerce giant delivered a strong performance across key categories, including "Best Anniversary Campaign", "Best Corporate Affairs Strategy", "Best PR Campaign – Thought Leadership & Reputation Management", and "Most Creative PR Stunt". Its winning body of work spanned campaigns such as “Shopee 10th Anniversary: Keeping Cultures Alive”, “Festival Penulis Lokal (Local Authors Festival)”, “Shopee XTRA AMAN (Anti-Scam Education)” and “Shopee Jagoan UMKM Naik Kelas”, among others.

Geneco secured second place overall with two Gold, two Silver and five Bronze trophies for campaigns including “Till the End of Time”, “Lost To Be Found” and “#ForestOfProsperity”.

Garnier rounded out the top three, earning four Gold trophies for campaigns such as “Calpis Soda One In A Million” and “Atlas Ecopod: World’s Slimmest Reverse Vending Machine with Compaction System”.

Other brands including Singlife, DBS Bank, Grab Philippines, Hong Kong Tourism Board, Johnson & Johnson, AIA Singapore and McDonald’s Singapore were also recognised, reflecting the depth and diversity of this year’s entries.

On the agency front, Ampersand Advisory led the pack, securing the Overall Agency Champion title with seven Gold, one Silver and one Bronze trophy. Its winning campaigns included “ILMU AI Launch” for YTL Corporation, “Calpis Soda One In A Million” for Etika Group of Companies, “American Tourister x AirAsia: A Cross-Border Travel Collab That Took Off” for American Tourister, “Maybank XL Cards Launch” for Maybank, and “Stop That Dot Together” for Ace Canning.

Golin placed second with one Gold, three Silver and one Bronze for campaigns including “The Great Retirement” and “McDonaldland Crew Singapore Tour” for McDonald’s Singapore, as well as “First in Singapore – HBM Advanced Packaging Facility Groundbreaking Event” for Micron.

Grayling followed in third place, taking home one Gold and one Silver for its “ReadyToRedMart” campaign for RedMart.

To see the full list of winners, click here.

The winners were announced at a gala ceremony held on 17 April at Shangri-La Singapore, where 42 categories honoured the best in the PR and communications industry.

This year’s awards were judged by a panel of 30 senior industry leaders from across the region, who praised the high calibre of entries and the innovative ways brands are building meaningful connections with their audiences.

MARKETING-INTERACTIVE extends its appreciation to the esteemed judges and official beer partners Heineken Silver, Tiger Crystal and ODD Company for keeping the celebration flowing.

MARKETING-INTERACTIVE congratulates this year’s winners for setting a new benchmark in PR excellence and looks forward to an even stronger showcase of innovation and impact at the 14th edition next year.