Mediacorp grows regional strategy with TVBS co-production partnership

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Mediacorp is doubling down on regional content strategy with a new Chinese-language co-production. The company has partnered TVBS on a 10-episode scripted series, 对你心动的预言, or loosely translated to Prophecy to love you, bringing together talent from Singapore, Taiwan and Thailand. Filming will take place in Taiwan, with the project slated to premiere in 2027.

First unveiled during a partnership announcement at the Asia TV Forum & Market in December 2025, the series is backed by multiple public sector bodies including the Infocomm Media Development Authority, Taiwan’s Ministry of Culture, the Taiwan Creative Content Agency and the Kaohsiung Film Fund.

The collaboration builds on the success of the pair’s earlier project, Love on a shoestring, which ranked among the top 10 titles on Netflix Taiwan in its first week of release.

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The series follows university student Yao Kexun, who survives a laboratory explosion only to discover that a year has passed and her life has taken an unexpected turn. When she is transported back in time to before the incident, she is given a chance to change the outcome, setting up a narrative that blends romance, suspense and time-travel elements.

The project features a pan-Asian cast, including Thai actress Aokbab Chutimon, alongside Taiwanese actors Edward Chen and Tsao Yu-Ning, and Mediacorp artistes Cai Cheng Jun and Guo Liang. It will be directed by Peter Ho, who brings experience in cross-border productions.

As regional players continue to chase scale, co-productions such as 对你心动的预言 signal how content is increasingly being developed not just for audiences, but for distribution ecosystems shaped by platforms, partnerships and market expansion.

Zhang Minsi, assistant vice president of content and strategic initiatives at Mediacorp, said the project reflects the company’s commitment to developing distinctive Asian stories while nurturing creative talent across the region. “With a strong storyline, an accomplished cast and experienced production team, we are confident this project will connect with viewers and are proud to be partnering with TVBS to bring it to audiences across the region,” she said.

Steven Hao, vice president of entertainment business department at TVBS, added that the collaboration marks a key milestone in cross-border content development. He said the partnership combines both companies’ strengths in production and market reach, with the aim of delivering Chinese-language stories to wider audiences across Asia.

The latest move comes amid a broader shift among Asian broadcasters and studios towards co-productions that are designed for cross-border distribution from the outset.

For Mediacorp, this emphasis on exportable content sits alongside a growing focus on platform partnerships. The company recently struck its largest pre-sale deal with Netflix, which acquired three premium local drama titles – The Leftovers 幸存者, Chilli Crab Flower Club 辛蟹社 and Durrani – Perjuangan Lion Mum – for Southeast Asian markets ahead of their free-to-air premieres.

The acquisition underscores growing regional demand for Singapore storytelling, covering Southeast Asian markets including Malaysia, Thailand, Indonesia, the Philippines, Vietnam, Brunei, Cambodia, Laos, Myanmar and Timor-Leste. The three titles were bought for their production ambition and distinctive narratives, from cutting-edge virtual production to stage-to-screen adaptations.

Together with cross-border projects such as 对你心动的预言, these deals underscore how Mediacorp is positioning its IP for audiences beyond the domestic market.

Be part of #Content360 Singapore, 22–23 April 2026, where creativity and culture collide. Explore how AI-driven storytelling is shaping the future of content, gain practical insights, discover new tactics, and learn how the best in Asia are creating campaigns that truly resonate.

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