Mondays Made expands to HK with K11 Art Mall store

Singaporean jewellery brand Mondays Made has deepened its presence in Hong Kong with the launch of its first permanent store at K11 Art Mall. The 440-square-foot space debuts city-exclusive collections, an interactive crochet flower bar, and opening promotions of up to 20% off.

The expansion comes on the heels of rapid growth in the market. Since opening a pop-up at K11 MUSEA in December 2025, Hong Kong’s contribution to the brand’s total sales surged from under 5% to approximately 15%, establishing the city as Mondays Made’s second-largest market outside Singapore, following the United States.

At 20% larger than its previous pop-up, the Tsim Sha Tsui location gives the brand more room to showcase its collections and brand storytelling. The layout retains fan-favorite interactive elements, such as the signature Birth Flower Wall—where shoppers can discover their birth bloom and collect an illustrated card—alongside expanded display concepts.

To mark the milestone, Mondays Made is introducing its first-ever Hong Kong-exclusive designs, tailored directly to local preferences for versatile, colourful, and detailed pieces. These include the Smiley Face Reversible Bracelet, a reimagining of the brand's bestselling necklace that features hand-painted pastel enamel on one side and moissanite on the other.

The collection also introduces the Coloured Moissanite Tennis Bracelet in three city-exclusive colorways: Lilac Sunset, featuring soft lilac, blush, and pastel blue tones; Rainbow, offering a multi-hued spectrum; and Winter Frost, styled in an icy blue gradient.

Together, the designs reflect what Mondays Made has learnt from its Hong Kong community: an appetite for versatile jewellery, expressive colour and unexpected details. For a limited time, shoppers can step up to the Mondays Flower Bar and create a crochet bouquet that is entirely their own.

From now to 30 September 2026, customers who spend HK$1,288 or more can select five crochet flower stalks from a colourful selection of blooms. Each bouquet can be mixed and matched to reflect the recipient’s favourite flowers, colours or personal style, before being wrapped to take home complimentary with purchase.

Inspired by the floral motifs found throughout Mondays Made’s jewellery, the Flower Bar brings the brand’s whimsical world to life through a personal, pick-your-own experience. 

Meanwhile, the interactive Birth Flower Wall, a favourite at K11 MUSEA, returns at the new store. Shoppers can discover their birth flower and take home a small illustrated card, alongside expanded jewellery and storytelling displays throughout the store.

Located in the heart of Tsim Sha Tsui with convenient access from Tsim Sha Tsui MTR station, the K11 Art Mall store makes the Mondays Made experience more accessible to customers in the city.

From now to 30 September 2026, shoppers at Mondays Made K11 Art Mall can also enjoy an exclusive opening promotion. The opening promotion and Flower Bar are available at the K11 Art Mall store from now to 30 September 2026, subject to applicable terms and availability.

MARKETING-INTERACTIVE has reached out to Mondays Made for more information. 

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