monday.com deepens ASEAN push with Singapore HQ and new regional lead

monday.com has established Singapore as its second Asia Pacific headquarters and appointed Chris Jordan (pictured) as regional vice president for Southeast Asia and country manager for Singapore, as the company looks to accelerate growth across the region's expanding AI economy.

The move positions Singapore as the centre of monday.com's ASEAN growth strategy, with the company citing the city-state's AI ambitions, talent ecosystem and government support for AI adoption as key factors behind the decision.

Jordan, who is based in Singapore, will oversee monday.com's Southeast Asia and India operations. His remit includes driving enterprise growth, expanding the company's partner ecosystem and supporting organisations as they move from AI experimentation to scaled deployment.

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He brings more than two decades of experience across the Asia Pacific region, having held leadership roles at BBDO and Salesforce. Most recently, he served as regional vice president for Slack in Southeast Asia.

The announcement comes as organisations across Southeast Asia increase investments in AI, although many continue to face challenges around talent shortages, integration complexity and demonstrating return on investment.

According to monday.com, nearly half of companies in the region have moved beyond AI pilot programmes, while Singapore leads the pack with 56% of enterprises reporting progress towards scaled AI adoption.

Since establishing its Singapore headquarters in October 2025, monday.com has grown its regional team to more than 30 employees and said it continues to hire. The company added that it has recorded 23% year-on-year growth across Southeast Asia and now serves more than 4,700 customers in the region.

"Jordan brings exactly the right experience to lead one of our most strategically important markets in APJ," said Dean Swan, general manager of APJ at monday.com. "With a strong team on the ground, we are set up to go deeper with customers and partners across the region in a way that creates real, measurable impact."

In tandem, Jordan said, “Across Southeast Asia and India, enterprises are deeply energised by what AI can do for their businesses and are ready to move from curiosity to execution at scale, and Singapore is at the center of that shift."

"Establishing our regional headquarters here is a statement of long-term commitment, not just to Singapore, but to every market across the region, and I am excited to help lead that charge," he added. 

The latest expansion builds on monday.com's efforts to strengthen its presence and brand awareness in Singapore. Last year, the company launched a 360-degree brand campaign in the market centred on "monday sidekick", its AI-powered digital worker designed to help teams automate routine tasks and focus on higher-value work.

The campaign targeted organisations navigating AI adoption and marked the return of monday.com's llama mascot, underscoring the company's belief that B2B marketing can be both creative and relatable. Developed in-house by monday.com's global creative team, the campaign was directed by Doug Karr, produced by Jiminy Production, post-produced by Wizard and featured visual effects by Juice.

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