Molteni&C accelerates Asian expansion with new HK flagship

Molteni&C has unveiled its newest flagship store in Hong Kong, demonstrating the brand’s rapid growth in the contemporary design scene across the Asian market. With this new flagship store in Hong Kong’s luxury district, Molteni&C takes another step in expanding its presence in the Asian interior design market.

The store has been opened in partnership with Kitchen Infinity, a long-established furniture and kitchen specialist that began collaborating closely with Molteni&C. Established for over four decades, Kitchen Infinity is renowned for its commitment to quality, craftsmanship, and bespoke service, offering sophisticated living solutions tailored to the needs of discerning clients.

The store is designed to be a definitive showcase of Italian design excellence and integrated living solutions in Asia, said a spokesperson from Molteni&C. "With Kitchen Infinity’s nearly four decades of expertise as a pioneer in the luxury kitchen and furniture industry, this collaboration brings deep local insight and trusted client relationships, ensuring the flagship’s success as both a design destination and a commercial hub."

"Beyond presenting our iconic furniture collections, the space highlights Molteni&C’s comprehensive 'total home' offering—from living and dining to kitchen, wardrobe, and storage systems—allowing clients to experience the full breadth of our design capabilities under one roof. The flagship also serves as a creative platform to connect architects, designers, and discerning clients, fostering meaningful dialogue and inspiring new possibilities for contemporary living." 

Together, Molteni&C and Kitchen Infinity are joining forces to reinforce their position as a central hub for contemporary design by launching strategic initiatives aimed at reaching new target audiences, including architects and real estate planners. The store is also evolving into an interdisciplinary meeting point, hosting events and exhibitions designed to foster dialogue, creativity, and collaboration within the wider design community.

Blend of culture and lifestyle

Located in Causeway Bay, the flagship store is known for its dynamic blend of culture, commerce, and contemporary lifestyle. Nestled among luxury retail landmarks, architectural high-rises, and bustling streets, Causeway Bay represents the heartbeat of the city’s modern identity. The store is housed in Cubus, a striking contemporary building that stands out for its sleek façade and refined urban presence- an ideal setting to showcase Molteni&C’s timeless elegance and innovative design philosophy in the heart of Asia’s design capital.

Spanning nearly 600 square metres, with two street-facing windows, the store is a bright, welcoming space. It features living, kitchen, and dining areas that fully immerse visitors in the timeless Italian style of Molteni&C, promoting the culture of quality living.

This flagship store is a conceptual celebration, an ode to the protagonists of the architecture world. Within the walls of the store are works by great masters and designers of cities, spaces, interiors, and furnishings, such as creative director Vincent Van Duysen, Herzog & de Meuron, Foster + Partners, Jean Nouvel, Christophe Delcourt, to name a few. In line with Molteni&C’s ethos, the space exudes the idea of a cozy, reassuring and welcoming home, but one that also succeeds in evolving with the times.

The space opens with the Emile modular sofa paired with the Maylis coffee tables by Christophe Delcourt, alongside the Monk armchairs by Tobia Scarpa. Just beyond, a more intimate corner features the Eugene armchair and the Fleur small table, while the living area is enriched by the Vibrazioni rug designed by Marta Ferri, featuring subtle hues and a shimmering rayon fiber that changes with the light. This refined composition is perfectly in harmony with the travertine flooring, the Arial boiserie by Studio Klass, and the 505 system by Nicola Gallizia.

Targeting high-end residential clients, architects, interior designers, property developers, the store's marketing strategy is built on a customer-centric, omnichannel approach, designed to engage its audience at every touchpoint, added the spokesperson. "We integrate immersive in-store experiences with digital storytelling, ensuring a seamless journey from discovery to purchase. Key initiatives include curated designer talks, exclusive previews, and lifestyle events that deepen engagement with its community."

Other key initiatives include strategic collaborations with luxury lifestyle brands such as Ferragamo and Roger Dubuis, extending its reach into aligned high-end circles and reinforcing its position within the luxury ecosystem. 

To conclude the journey, KI CLUB reveals itself as a private retreat where design becomes experience. An exclusive space for a discerning few a community that values rarity, innovation, and genuine connection.

Alessandro Ficco, APAC director, Molteni&C, said: “We are honoured to unveil Molteni&C’s new flagship in Hong Kong, bringing the spirit of Italian design excellence to Asia’s most dynamic creative capitals. With this new flagship store, Molteni&C establishes a true design destination and a strategic hub not only for Hong Kong, but for the wider Asian region. Conceived together with our long-standing partner, Kitchen Infinity, this space is a place where design, culture, and craftsmanship converge, shaping new visions of contemporary living and lifestyle."

"We look forward to engaging with architects, designers, and all Design Enthusiasts across Hong Kong and Asia, inspiring dialogue, collaboration, and new possibilities in contemporary design, rooted in the heritage of authentic Made in Italy," he added.

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