MINISO debuts its first global art gallery in Shanghai

MINISO has launched its world-first MINISO Gallery in Shanghai, providing an independent platform for IP-driven artistic expression.

As part of MINISO’s broader IP strategy, MINISO Gallery serves as an upstream platform for cultural IP development, providing structured support for artist-led creation across academic curations, global exhibitions, and value realisation, beyond traditional retail formats.

Located in the heart of the Shanghai Bund, the Gallery occupies the Bund City Hall Plaza at 201 Hankou Road, a historic building recognised as an urban landmark with public cultural significance. The site sits within a high-traffic, culturally influential urban area, bridging public cultural space and contemporary art.

MINISO also plans to expand MINISO Gallery to more major art hubs, including Shanghai, Hong Kong, Beijing, Tokyo, Paris and New York.

To mark the Shanghai launch, MINISO Gallery has unveiled an opening exhibition featuring MINISO-signed Indonesian artist Ryo Laksamana, known as RYOL. RYOL is famed for a visual language centred on wide-eyed, doll-like figures.

With a highly recognisable visual style and strong emotional resonance, RYOL was selected as his works resonate with MINISO’s focus on intuitive, expressive IPs that strike a chord with audiences across diverse markets and cultures.

Titled “Life from the corner of my room”, the exhibition is running from 17 May to 31 August, presenting a selection of the artist’s recent paintings, sculptures and installations that trace the artist’s development from intimate, room-based creations to works exploring the interplay between childhood innocence and real-world experience.

The opening ceremony also featured Thai celebrity BAMBAM, another noted collector of RYOL’s work following American rock band Linkin Park. His participation highlighted MINISO Gallery’s role in connecting artist-led creation with wider cultural audiences.

Guofu Ye, founder and CEO of MINISO, said: “MINISO Gallery is not just a gallery, but a platform for emerging artists to reach a global audience. Building on our experience in bringing global IP to consumers, we aim to connect creators worldwide and enable more original and compelling works to be seen, appreciated, and scaled commercially.”

“Shanghai is only the first stop – MINISO Gallery will evolve into a global platform for creative collaboration,” added Ye.

MARKETING-INTERACTIVE has reached out to MINISO for more information.

Don't miss: MINISO ramps up LAND and FRIENDS expansion across Asia

MINISO Gallery marks the brand’s latest step away from traditional IP retail towards immersive IP-themed experiences.

In line with this strategic shift, MINISO bolstered its expansion across Asia with the rollout of its immersive MINISO LAND and MINISO FRIENDS store formats across key markets in early 2026.

The formats, which integrate IP-themed experiences within retail environments, have launched in Singapore, Malaysia, Indonesia, Vietnam and mainland China, as MINISO continues to scale its experiential retail strategy across East and Southeast Asia.

Mark your calendars for 24 June! #Content360 Hong Kong returns with a dynamic, one-day event dedicated to pivotal trends—from the silver economies to breakthrough IP collaborations, sports, and beyond. Let's dive into the art of curating content with creativity, critical thinking and confidence!

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