Mindshare taps Eldridge and Fell to lead strategy and planning

WPP Media has announced two senior promotions, elevating Elliott Eldridge to chief strategy officer and Laura Fell to chief planning officer across Mindshare’s Australian operations.

The appointments, both effective immediately, bolster the agency’s national strategy and planning leadership, spanning Mindshare’s client portfolio including Unilever, NAB, MG, Foxtel Group, the Australian Labor Party and IKEA.

Eldridge steps into the chief strategy officer role with responsibility for steering the agency’s national agenda. His remit includes shaping communications strategy, advancing audience intelligence capabilities and driving effectiveness outcomes.

Fell will continue to lead Mindshare’s planning discipline, expanding her oversight nationally. The move formalises her role in elevating planning craft and integrating precision-led media thinking across the client portfolio.

Eldridge and Fell have played a central role in recent business momentum at Mindshare, including wins for MG, uBank and Unilever, as well as the creation of the bespoke WPP Media operating model for Suncorp, OpenEra.

Maria Grivas, chief executive officer at Mindshare Australia, said the appointments recognise sustained strategic impact across the agency.

“Elliott and Laura are two of the most exceptional leaders and strategic minds in our industry,” Grivas said. “They elevate the work, they elevate our people, and they elevate the outcomes we deliver for clients. Their partnership is powerful, and these promotions recognise the sustained impact they continue to make across our business.”