Zeno Group appoints new managing director for Singapore

Zeno Group has appointed Khushil Vaswani as managing director of its Singapore office, strengthening its leadership bench as the market continues to serve as a strategic hub for Asia Pacific operations.

In his new role, Vaswani will oversee senior client relationships and drive integrated, multi market work across the region. Reporting to David Lian, regional president for Zeno Asia, Vaswani's appointment comes amid strong business momentum for the agency and the continued expansion of its corporate and fintech portfolio.

Vaswani brings 20 years of experience across leading global agencies, delivering multi-market programmes for brands spanning financial services, fintech, travel and hospitality, entertainment and sports. He joins from Ruder Finn Era, where he led five markets across Southeast Asia as chief growth officer based in Bangkok. He had joined the company as COO initially. 

Don't miss: Agency agenda: Barby Siegel on future-proofing Zeno's agency model 

Known for pairing creativity with commercial acumen, Vaswani has built a track record of delivering measurable business impact. He is also a seasoned issues and crisis specialist, having worked at Weber Shandwick for over a decade, and also a short stint at Wachsman.

Vaswani said he was drawn to the agency’s positioning at the intersection of kindness and ambition, and its focus on delivering business impact through bold thinking backed by systems and technology. 

“Singapore continues to play a pivotal role in Asia Pacific, and there is tremendous opportunity to help brands navigate complexity, earn attention meaningfully, and unlock growth. I’m looking forward to building on the strong momentum here and shaping what’s next for our clients and our people," he added.  

Meanwhile, David Lian, regional president, Zeno Asia, said Vaswani’s blend of strategic depth and entrepreneurial drive makes him well suited to lead the Singapore business at a time when more clients are seeking multi market counsel across Southeast Asia. "Khushil’s leadership will help us scale our capabilities, strengthen senior client partnerships, and further cement Singapore’s role as a regional growth engine for Zeno.”  

Zeno Singapore has been expanding its integrated capabilities across corporate affairs, brand, digital and creative, supporting clients with strategies designed to drive influence, reputation and tangible business results across Asia Pacific.

Vaswani takes over the helm from Swyn Evans, who had been named as Zeno Group's MD for Singapore back in September 2023. Evans joined from Fleishman Hillard/Omnicom PR Group, where she served as senior vice president and partner as well as lead consultant for Southeast Asia, financial services.

Based on Evans' LinkedIn profile, she had left the role back in October 2025. 

Speaking on Marketing Connected’s Agency Agenda, Zeno's global CEO Barby K. Siegel had recently shared how Zeno is retooling its global operations while returning to double digit growth in Asia Pacific.

AI sits at the heart of this evolution. Siegel notes that communicators are no longer creating content solely for journalists or audiences. Increasingly, they are writing for machines. “If you are writing a press release, you are writing it for the machine because that is the content the LLMs (language learning models) will pull,” she said.

Zeno built GEOfluent to help brands understand how they appear in generative models and is developing tools that let clients “make sure information is accurate and showing up in the right ways.”

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