Memestrategy and TVB launch Themis collectible cards

MemeStrategy has partnered with local broadcaster TVB to launch the official collectible cards for the hit legal drama, Themis. This inaugural release marks a milestone in MemeStrategy’s expansion of its comprehensive collectible card ecosystem.

Themis features a compelling narrative that closely examines pressing social issues, such as juvenile delinquency and intense courtroom battles. Its powerful storytelling has consistently secured the top position on social media trending charts, establishing it as a recent "traffic magnet".

In its first collaboration with TINY, MemeStrategy serves as the exclusive distributor for Hong Kong's first set of TVB officially authorised Themis collectible cards. The card designs seamlessly integrate the series' core characters and iconic scenes, further amplifying the drama's influence.

This collaboration with TVB to launch the Themis collectible cards, centered around the series' narrative and cast, extends a popular television IP into the card market. This initiative not only provides fans with an innovative collecting experience but also further unlocks the immense potential of the fan economy.

The Themis collectible cards are strictly limited to 1,800 boxes across Hong Kong. Each box contains 10 packs, with the complete set comprising 140 unique card designs. The collection features highly sought-after special editions and ultra-rare, star-autographed cards, endowing them with exceptional collectible value. They are available at physical retail points such as TINY stores, SOGO and three major bookstore chains.

Spin-off series available in May

Upon release, the cards experienced rapid stock depletion across multiple sales channels. To sustain this market momentum, both parties will launch a newly designed spin-off series of “Themis” collectible cards in early May, with pre-orders opening simultaneously in Hong Kong and overseas markets.

The upcoming Themis spin-off collectible card series, jointly launched by MemeStrategy and TVB, will debut with a collection of brand-new stills and exclusive content. This series meticulously curates the drama's most gripping courtroom confrontations and moments of human struggle.

Produced with high-quality, newly released photographs, the cards allow fans to relive every captivating moment. In addition to capturing the commanding presence of the main cast, the series introduces several new characters, enabling fans to comprehensively collect the highlights of Themis.

This spin-off series will include two exclusive behind-the-scenes cards, offering the public an glimpse behind the camera and revealing the authentic, heartwarming moments of the production crew's creative process. Furthermore, the series will feature limited edition collectible cards adorned with exquisite, printed autographs of the lead actors, bestowing each card with irreplaceable commemorative value. Pre-orders of the spin-off series will commence in Hong Kong and overseas in early May. 

Customers who pre-order a full box of collectible cards will receive a visually striking "Limited edition lenticular card" as a complimentary gift. This not-for-sale lenticular card utilises advanced technology to present an ingenious, dynamic effect, where the character's expression changes depending on the viewing angle, vividly portraying the multiple layers of human nature depicted in the series.

Ray Chan, CEO of MemeStrategy and Grade10, said, “MemeStrategy has consistently recognised the long-term development potential of the collectible card industry. As the market progressively expands from traditional sports cards and Pokémon trading card games to encompass film, television, and cultural IPs, collectible cards are emerging as a crucial medium connecting fan sentiment with tangible collectible value, presenting an increasingly vast growth trajectory."

"We are delighted to partner with TVB, utilising a high-quality production such as Themis as the inaugural collaborative project for MemeStrategy's card issuance business. The exceptional market response we have achieved establishes a solid foundation for the Company to forge more IP crossover collaborations in the future," he added.

Mark your calendars for 24 June! #Content360 Hong Kong returns with a dynamic, one-day event dedicated to pivotal trends—from the silver economies to breakthrough IP collaborations, sports, and beyond. Let's dive into the art of curating content with creativity, critical thinking and confidence!

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