Malaysia's VoxEureka enters Singapore and Indonesia

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VoxEureka, a Malaysia-based integrated marketing consultancy, has announced its expansion into Singapore and Indonesia, reinforcing its ambition to build a strong foothold in Southeast Asia.

Leading the charge in these new markets are industry veterans Tiara Robyn Chew and Mutia Taufieq, a release said. Chew, who takes the helm in Singapore, brings a decade of experience spanning tech, corporate, hospitality, and non-profits, most recently spearheading Singapore's first Social Mobility Summit at Access Singapore.

Meanwhile, Taufieq, known for her expertise in creative communications, leads Indonesia's operations. She has held leadership roles in Canada, Indonesia, and the US and co-founded Kusuma Kosmetika, a beauty brand.

They will work alongside current directors Dara Shaipudin and Christina How for Singapore and Indonesia, respectively.

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Despite being newly established, VoxEureka's Singapore and Indonesia teams have already secured key clients, with TikTok Singapore and Universitas Teknologi Surabaya (UTS) signing on within the first month.

Founded in 2018, VoxEureka has sustained double-digit year-on-year revenue growth, underpinned by a 75% client retention rate. In 2024, it recorded a 75% YoY team retention rate, reinforcing its commitment to fostering a thriving workplace culture.

"We are incredibly grateful to our clients and partners for trusting us from our fledgling days to where we stand today. With our talented team and electric culture, we were curious to see how far we could take VoxEureka's ethos to reimagine reputational storytelling across Southeast Asia while flying Malaysia's flag high. So, we're giving it a go," Jonathan Tan, founder and managing director of VoxEureka, said in the release.

Tan further highlighted that the agency's vision is to redefine agency culture, creating an environment where passionate consultants can grow and thrive. "In Robyn and Mutia, we believe we have found leaders who embody our verve, passion, and humility while possessing the skillsets and mentality to take us forward," he added.

VoxEureka has delivered award-winning campaigns for brands such as Heineken, Skyline Luge, BMW Shorties, CelcomDigi, and Anchor Foodie. Its expanding client portfolio also includes Unilever, Sunway Group, PUMA, AEON Bank, and The Coffee Bean & Tea Leaf.

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