Lonsdale Singapore names new strategy director

Lonsdale Asia has elevated Anjali Vasudevan to strategy director in its Singapore office. In her new role, Vasudevan will lead strategy for the hub, partnering with clients across APAC to shape brand journeys and drive creative excellence.

The promotion comes as recognition of Vasudevan’s contribution to Lonsdale’s growth since joining in 2022 and reflects the agency’s commitment to developing talent from within.

Over the past three years, Vasudevan has played a key role in projects for local and global brands including Ensure, Sengur beer in Mongolia, and Vaseline’s internationally awarded Transition Body Lotion. She has been credited for bringing strategic depth and cultural relevance to the agency’s work.

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With more than two decades of experience in advertising and design, Vasudevan began her career in India before moving to Singapore in 2012. She has held roles at McCann, Design Bridge, Jones Knowles Ritchie, PI Global and Bulletproof.

She joins a leadership team that includes managing director Nadia Romanis, executive creative director Muriel Schildknecht, associate creative directors Christine Natalia and Katrina Crescenzo, and business growth director Tara Howard.

“Anjali’s promotion reflects not only her incredible talent and impact on our clients’ businesses, but also our ambition to grow a diverse and dynamic leadership team in Singapore and across our global network,” said Romanis.

“Her strategic vision, cultural insight and ability to connect brands with people in authentic ways will be invaluable as we continue to expand into new markets in partnership with our Paris and New York hubs," added Romanis. 

Speaking to her appointment, Vasudevan said: “For me, strategy can unlock the magic in the spaces between a brand and its audience – with empathy, imagination and a strong point of view. In my new role at Lonsdale, I’m looking forward to working with the team to help more global and local brands connect meaningfully with their customers.”

Vasudevan's appointment follows the promotion of Christine Wiryakartika and Katrina Crescenzo to associate creative directors in its Singapore studio earlier in January this year. Both Wiryakartika and Crescenzo were senior designers in 2021 and 2019 respectively. 

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