Longines taps Henry Cavil as ambassador of elegance

Longines has welcomed Henry Cavill (pictured) as its newest ambassador of elegance. The British actor brings a unique blend of refinement and authenticity that perfectly embodies the brand’s ethos that elegance is an attitude, according to the release.

This partnership represents Longines’ legacy of collaborating with individuals who exemplify true elegance in both their professional excellence and personal conduct. As an ambassador of elegance, Cavill will join Longines in celebrating the timeless sophistication that has characterised the brand since its founding in 1832.

Cavill has established himself as one of the most versatile actors of his generation. From his globallybeloved portrayal of Superman in the DC universe, to Mission: Impossible - Fallout, to Guy Ritchie's The Man from UNCLE and more, Cavill has demonstrated remarkable range as a performer. He continues to evolve as an artist by pursuing projects that speak to his genuine interests, including executive producing and starring in an adaptation of the Warhammer 40,000 universe for Amazon Prime Video. He will star next in the live-action Voltron film for Amazon MGM Studios.

Beyond the screen, Cavill is known for defying expectations. An actor who is also passionate about gaming, he brings the same dedication and finesse to every pursuit. This extends to his production company, Promethean Productions, which focuses on developing original storytelling that carries both meaning and impact.

As Longines embarks on this new chapter, Cavill plans to take time out from his many upcoming projects to visit the brand's historic headquarters in Saint-Imier, Switzerland, where he will have the pleasure of seeing firsthand the dedication to craftsmanship that has defined the Swiss watchmaker for nearly two centuries.

“What draws me to Longines is their understated elegance,” says Cavill. “True quality doesn’t need to announce itself. It’s evident in every detail and in every action. This is a philosophy, backed by generations of precision craftsmanship and artistry, that resonates deeply with my own values.”

MARKETING-INTERACTIVE has reached out to Longines for more information.

Don't miss: Longines partners Chinese artist and Eddie Peng to celebrate the Year of Wood Snake

Most recently, Longines collaborated with Chinese artist Wu Jian'an and Taiwan artist Eddie Peng to introduce a special edition of its CONQUEST HERITAGE model.

To reinterpret the story of "Stealing the Immortal Herb" from the famous Chinese tale "The Legend of the White Snake". Wu was invited to create a unique design featuring a mystical snake holding a Lingzhi mushroom in its mouth, intricately engraved on the case back.

In Chinese culture, the snake symbolises elegance, wisdom and transformation. Known for its intuition and resilience, the snake also symbolises rebirth and encourages reflection and personal growth.

Wu's design, titled "Divine Snake Presents Treasure", combines the depth of Chinese cultural heritage with a contemporary artistic expression. Peng, as Longines' ambassador of elegance, was also chosen to front the campaign.

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