Lenovo Singapore taps Fandi Ahmad as World Cup fever builds

Lenovo Singapore has appointed local football icon Fandi Ahmad as its official brand ambassador, as the brand ramps up its FIFA World Cup 2026 campaign with fan experiences, creator-led activations and an AI-powered sports coaching pilot.

The move marks Lenovo Singapore’s local rollout of its role as the official technology partner of the FIFA World Cup 2026, with the brand aiming to connect football, technology and youth culture through a series of on-ground and community-led initiatives.

As part of the partnership, Fandi will front Lenovo Singapore’s upcoming marketing and community campaigns in the lead-up to the tournament. The collaboration is centred on the idea that technology can help people perform better, stay connected and pursue their ambitions.

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Speaking on the partnership, Fandi said that Lenovo's commitment to progress aligns with his own values and the spirit of football. 

He added that Lenovo’s technology represents “positive evolution” by creating adaptable tools that connect people, while encouraging the next generation of football fans and players in Singapore to dream big, push their limits, and welcome both sports and technology into their journey.

As Lenovo's official brand ambassador, Fandi will officiate the launch of "Lenovo's Re:Match" experience store alongside his son and Lenovo FIFA Creator Irfan Fandi. 

The experience store forms part of "X _SCAPE: Sports Edition", which is being held alongside Singapore’s Youth Month celebrations. Running until 31 July 2026, "Lenovo Re:Match" is positioned as a tech-and-football experiential activation that showcases how Lenovo’s devices, services and solutions are supporting the tournament, from fan engagement to operations intelligence.

Fandi will also appear at The Kickback’s meet-and-greet at *SCAPE, where he will share insights from his sporting career in a moderated session focused on resilience, career pathways and experiences in football. The session will include an open-floor Q&A, followed by a ceremonial kick-off for The Kickback’s 3v3 Futsal final matches.

In addition, Fandi will host "Breakfast with the legends" on 18 July, from 8.30am to 10.30am at Adventure Cove Waterpark, alongside former England footballer Michael Owen. Fans will be able to hear from both football personalities, take photos and get memorabilia signed.

Beyond *SCAPE, Lenovo is rolling out immersive fan engagement activities across live screening hubs at CHIJMES and Capitol Singapore from 11 June to 20 July.

At the CHIJMES mini lawn and Arcade @ The Capitol Kempinski, fans can participate in Lenovo’s AI photobooth, which transforms user photos into personalised digital footballer avatars. Participants can select their favourite team jersey and download their AI-generated avatar via QR code.

Lenovo will also power live match screenings at both lifestyle destinations. CHIJMES’ main lawn will feature a 360-inch screen, while screenings at Arcade @ The Capitol Kempinski and the outdoor plaza will be available daily, with outdoor plaza screenings running from 9am to 10pm.

To further drive engagement, Lenovo is sponsoring prizes for the “Spend & score” campaign across CHIJMES and Capitol Singapore. Visitors who spend a minimum of SG$40 at either location can upload their receipts via QR code to play an instant-reward digital football game.

All participants will automatically qualify for a grand draw, with prizes including the Lenovo yoga slim 7i ultra FIFA World Cup 26 edition laptop. During the knockout stages, fans can also earn 10X bonus chances by correctly predicting the tournament champion.

Lenovo is also extending its football and lifestyle presence to WEAVE, Resorts World Sentosa, where it is supporting the Hypebeast Cup Singapore as an official technology partner. The four-week experience runs from 22 June to 19 July and includes a three-week EA SPORTS FC tournament, prizes such as the PlayStation 5 Pro, and the debut of the exclusive Hypebeast Cup Singapore 2026 jersey.

Furthermore, a key part of Lenovo Singapore’s campaign is its Lenovo AI Foundry x ITE collaboration, a year-long applied technology pilot with the Institute of Technical Education (ITE). 

The pilot uses motion-capture sensors and AI prediction models to support the development of junior football coaches. It will draw on Fandi’s coaching experience and involve students from ITE College Central’s School of AI and School of Sports Science, who will contribute to the project as part of their industry attachment.

According to Lenovo, the initiative is the first of several sports-sector collaborations it plans to pursue locally. The company said the project reflects its ambition to use its FIFA World Cup 2026 technology partnership as a platform for deeper engagement with Singapore’s sports development ecosystem.

Nigel Lee, general manager at Lenovo Singapore, said Fandi’s appointment reflects the brand’s focus on resilience, growth and empowerment. 

“Fandi Ahmad is an icon who has spent a lifetime inspiring generations of Singaporeans both on and off the pitch, and we are proud to welcome him as Lenovo Singapore's official brand ambassador,” said Lee.

He added that the partnership, alongside the *SCAPE activation and ITE pilot, reflects Lenovo’s commitment to supporting Singapore’s sports development ecosystem with the right tools and smarter technology to learn, connect and grow. 

Lee also said the campaign brings Lenovo’s global FIFA partnership closer to local audiences: "As the excitement of the FIFA World Cup 2026 takes over the world, Lenovo Singapore is proud to anchor that global energy right here in Singapore through meaningful local connections." 

“Smarter AI for All truly comes to life when it intersects with human passion, and football is undeniably one of Singapore’s most beloved sports," he added. 

This local push builds on Lenovo’s wider football marketing strategy, following its recently announced global partnership with David Beckham as the technology company deepens its focus on football and AI-led innovation.

As ambassador, Beckham fronts Lenovo’s FIFA World Cup 2026 global campaign and supports the brand’s work in showcasing sports-focused AI solutions, from performance analytics and real-time digital avatars to enterprise knowledge assistants for coaches, players and analysts.

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