Laura Nice named PHD CEO as Sian Whitnall to head OMD

Omnicom Media Group has announced two key internal leadership appointments, with Laura Nice named CEO of PHD Australia and Sian Whitnall appointed sole CEO of OMD Australia.

The pair have served as co-CEOs of OMD for the past four years, driving double-digit revenue growth and leading client satisfaction in one of the country’s most competitive media markets.

Nice succeeds Mark Jarrett, who will move into a group-level role to be announced in the coming weeks. She will focus on accelerating PHD’s growth and strengthening its innovation and performance capabilities.

Whitnall (pictured) will take sole leadership of OMD, with a focus on deepening collaboration and delivering new levels of creativity and effectiveness for clients.

“These appointments reflect OMG’s commitment to delivering market-leading outcomes for our clients,” Kristiaan Kroon, COO of Omnicom Media Group Australia, said.

“Laura and Sian exemplify our culture of nurturing talent and building leaders who prioritise client success. As OMG enters an exciting phase of growth and expansion, the formation of Omnicom Oceania will further enhance our ability to deliver scale and unlock new opportunities for our clients, people and partners.”

The leadership reshuffle marks the latest step in OMG’s regional reorganisation as the holding company strengthens its leadership bench and client capabilities across Australia and New Zealand.