Klook seeks for chief spring officer to navigate cherry blossom season

Klook is seeking for a chief spring officer, a new time-sensitive role created to help travellers better navigate the complexities of spring travel across Japan, South Korea, and Mainland China.

This comes as the March–April spring season is one of the most operationally demanding travel periods in the region, shaped by a shifting short-lived cherry blossom window, unpredictable weather conditions, and peak-period crowds.

Despite these challenges, spring travel demand remains strong. Comparing the March–April period year-on-year, Klook saw experience bookings increase by 34% in Japan, 92% in South Korea, and 46% in Mainland China from 2024 to 2025, and anticipates this growth momentum in 2026.

As spring travel demand continues to grow, Klook sees an increasing need for specialised spring expertise — people who have navigated peak bloom season firsthand and understand what works, what doesn’t, and how to adapt in real time.

This is a time-bound role aligned with Klook’s 2026 spring campaign, covering the peak spring travel period. It is designed to address a specific seasonal travel need rather than being a permanent position. The chief spring officer will lead Klook's spring travel content and share insights across Japan, South Korea, and Mainland China.

The chief spring officer will deliver live insights during peak spring season, translating firsthand travel experiences into practical guidance, content, and recommendations that help travelers plan and move with greater ease.

This role will also be responsible for discovering the best spring travel experiences, helping travellers navigate peak travel periods with less stress and more ease, as well as translating firsthand spring travel experiences into actionable content, insights, and recommendations. The candidate will also be making fast, informed decisions in dynamic environments, responding to changes in weather conditions, crowd density, and bloom progression.

The role reflects Klook’s continued focus on experience-led discovery and travel intelligence. The successful candidate will monitor bloom progression, respond to changing on-ground conditions in real time, and test curated Klook experiences, from rail passes to walking tours, to ensure recommendations remain relevant as spring unfolds.

Applications for the chief spring officer role are open for a limited time. Individuals who have traveled to Japan, South Korea, or Mainland China during spring in the past three years — and therefore have firsthand understanding of recent peak-season travel challenges — may be a strong fit. The role also requires strong stamina and resilience, given the need to sustain long days of on-ground exploration during a compressed seasonal window.

The successful candidate will have sponsored travel opportunity to at least one spring destination across Japan, South Korea, or Mainland China between 20 March 2026 and 10 April 2026; as well as full coverage of in-destination activities and early access to exclusive seasonal spring experiences on Klook.

Interested applicants will need to share a video on Instagram or TikTok (at least 30 seconds) that demonstrate their firsthand knowledge and expertise in spring travel, as well as the application form by 12 February. 

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