New aviation chapter for HKIA: Elevating passenger journey with JCDecaux Transport OOH

JCDecaux Transport has extended its long-established presence at Hong Kong International Airport (HKIA) by becoming the official licensee of the advertising concession for the newly opened Terminal 2 (T2).  

As the market-leading out-of-home (OOH) advertising company in Hong Kong, and a key player in shaping HKIA’s media landscape since the airport first opened, this development represents a significant expansion of its digital airport footprint and a clear statement of intent about the future of airport media in Asia and beyond.  

Standing at the forefront of HKIA’s next phase of media development, JCDecaux Transport is unveiling a new suite of digital solutions at T2. These solutions are designed to engage a new demographic of global and local travellers - younger, highly connected and increasingly demanding deeply immersive and tech-driven experiences.  

Following the relocation of 15 airlines to T2, the re-engineered passenger flow has created a high-dwell-time environment spanning key check-in, security, and transfer nodes. JCDecaux Transport is optimising this highly receptive setting through dynamic digital out-of-home (DOOH) formats, designed to connect seamlessly with audiences at multiple touchpoints throughout their journey.

Celebrating the grand opening of HKIA T2 with various advertisers. 

A digital-first vision for HKIA advertising  

HKIA has long positioned itself as a global aviation leader for the future of “smart travel”. Central to that agenda is a commitment to elevating passenger experience through digital innovation and various combinations of commercial offerings. JCDecaux Transport has been a key strategic partner in that transformation.  

In Terminal 1 (T1), the company has already delivered a series of high-impact digital upgrades, including large-format LED media in the check-in hall, duty-free area, departure boarding and arrivals concourses, and arrivals halls along the air passenger journey at HKIA. These installations offer brands expansive and high-resolution canvases to tell stories to international and local audiences, while giving the airport a more modern and cohesive visual identity.  

Unmissable media in T1, capturing the attention of global travellers. 

The expansion into T2 allows JCDecaux Transport’s HKIA media offering to scale this digital-first approach across the entire airport precinct, creating a more unified, data-driven media ecosystem. From a brand perspective, that translates into the ability to plan campaigns that follow the passenger through multiple stages: check-in, security, retail, boarding and arrival. 

“We are privileged to celebrate the opening of T2 and to play a role in shaping its success through an immersive advertising journey,” said Shirley Chan, managing director of JCDecaux Transport. “By combining the terminal’s architectural excellence with our advanced DOOH solutions and global sales and marketing expertise, JCDecaux Airport is creating a powerful, unified synergy across both T1 and T2, maximising brand impact and seamlessly connecting advertisers with global, regional, and local audiences.”

Scaling capacity and opportunity  

From an aviation perspective, the new T2 is instrumental in increasing HKIA’s overall capacity and enhancing passenger experience. This terminal is expected to handle approximately eight million passengers in its first 12 months of operation, with further growth anticipated as traffic continues to expand.  

For advertisers, that projected passenger throughput translates into meaningful incremental reach, especially among international and local travellers who are typically key consumers across a wide range of categories and sectors.  

To capitalise on the opening phase, JCDecaux Transport has orchestrated an “immersive takeover” across T2’s digital media landscape. The curated package gives brands dominant visibility during the launch window, combining large-format digital, synchronised content and strategic placements along key passenger corridors. It has already generated strong interest from both global and local brands seeking to associate themselves with the terminal’s debut.

Towards a holistic airport media network   

The integration of both T1 and T2 into JCDecaux’s airport advertising portfolio effectively completes its media offering at HKIA. With T1 and T2 now seamlessly connected, brands can plan campaigns across a holistic OOH and DOOH network that follows the entire passenger journey - from check-in, security and retail, through boarding, to the arrivals experience.  

For media planners, this unified network offers not only extended reach but also the ability to design “always-on” storytelling that builds frequency and narrative coherence throughout the journey. For HKIA and its partners, it reinforces the airport’s role as a showcase for Hong Kong’s commercial and cultural dynamism.  

With the opening of T2, JCDecaux Transport’s expansion at HKIA reflects a broader global shift in airport media. For HKIA passengers, and for the brands seeking to engage them, T2 marks the beginning of a new chapter in how advertising and travel come together. 

This article is sponsored by JCDecaux Transport.