Interior brand TACO partners with prominent designers for 'New Horizons' showcase

Indonesian interior solutions brand TACO has teamed up with leading designers Sonny Sutanto and Alex Bayu to present a forward-looking creative showcase unveiled at IndoBuildTech 2025. Through interactive installations and product innovations, the brand invites the design industry to explore new perspectives on spatial experience, materials, and emotional design.

Held at ICE BSD City, the exhibition saw the brand take on a broader conceptual stance with the theme “Explore New Horizons,” reflecting its vision to not just keep pace with evolving design trends but to shape them.

“This year, we invite visitors to explore our innovations with a theme that carries the meaning of seeing the world and future with new horizons and renewed hope,” said Anastasia Tirtabudi, vice president of brand marketing and corporate communication at TACO, as quoted by Antara.

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Sutanto’s installation reimagined the façade as a storytelling canvas, incorporating TACO’s Fideco, Alustro, and FIO Carpet products. “The façade is not just an exterior - it is the beginning of spatial experience, with a harmonious composition of colour, texture, and form to spark creative inspiration,” he said.

Meanwhile, Bayu designed a modern, functional interior flow using TACO’s HPL, PVC Board, and flooring. “A simple yet solid spatial narrative can shape atmosphere, build connection, and chart a new direction, in line with the spirit of Explore New Horizons,” he noted.

The exhibition also included a talkshow segment featuring creative industry figures such as Raditya Dika and Ryan Adriandhy, further embedding TACO’s presence within Indonesia’s cultural and design dialogue.

TACO’s momentum builds on the late-2024 release of its New Horizons catalogue - a comprehensive presentation of forward-facing design concepts segmented into four themes: Retro Summer, Neo Eclectic, Earthy Oasis, and Wabi Sabi. From vivid palettes to raw natural textures, the range seeks to inspire designers and end users alike.

In a separate initiative, TACO worked with LXE founder Alexander Gotama to translate the catalogue’s conceptual direction into a luxe interior space, offering tangible expressions of each theme.

Amid macroeconomic uncertainty, TACO has sustained a double-digit growth trajectory - driven by innovation, among other factors. From the lightweight yet impactful Fideco Wall Panel to the flexible stone surface material that sidesteps the limitations of traditional natural stone, the brand has continued to broaden its product relevance across creative, retail, and hospitality industries.

What sets TACO apart further is its logistical and digital reach. With distribution across over 200 cities, the brand ensures visibility and accessibility far beyond major urban centres. Digital channels have enabled TACO to bridge the gap between retail consumers and B2B buyers.

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