MARKETING-INTERACTIVE celebrates official Australian launch, kicks off next growth phase

MARKETING-INTERACTIVE has officially marked its launch in Australia with an event at Ivy Penthouse in Sydney, bringing together more than 100 senior leaders from across the creative, media and marketing industries.

The launch signals the next phase of growth for MARKETING-INTERACTIVE in Australia, following its initial launch in February, with the appointment of Matt Eaton as Australian editor.

The publication has since gone on to establish a sharp editorial agenda focused around the evolving role of CMO’s, interviews, industry insight and building strong connections with the Asia Pacific region.

SEE MORE: MARKETING-INTERACTIVE launches in Australia

“Our mission from day 1 was to facilitate connection in our community and across the industry - push deeper into the data, the decision-making and the levers of change make some sense of what is going on,” Eaton said.

“It’s been a busy five months and we are incredibly humbled by the support from right across the industry.”

The Australian edition is the latest regional expansion by Lighthouse Independent Media, which first launched MARKETING-INTERACTIVE in Singapore in 2002 and now operates in Hong Kong, Malaysia, the Philippines, Indonesia and Thailand.

Editor in chief Rezwana Manjur was in Sydney for the official launch and to share insights on Asia, how MARKETING-INTERACTIVE is working to bridge the gap between Asia and Australian markets and offer a glimpse of what’s next the publication enters its next phase of growth.

Part of that growth will include the launch of a dedicated Australian newsletter, plus plans to bring signature events to the Australian market in 2026.

Across Asia, MARKETING-INTERACTIVE offers a range of events, awards, conferences and industry reports, from Content360 to Digital Marketing Asia, the MARKies and Hashtag Asia Awards. The brand reaches more than 200,000 subscribers across platforms, with strong followings on LinkedIn and Instagram.