Former DBS group head of marketing Saurabh Singhal joins HSBC to drive digital marketing

HSBC has appointed Saurabh Singhal (pictured) as managing director, global head of digital marketing, corporate and investment banking (CIB), based in Hong Kong.

With nearly 20 years of experience in marketing, Singhal is skilled in business strategy, digital marketing, demand generation, go-to-market strategy, integrated marketing, lead generation, product marketing, and segmentation.

Before his new role, Singhal held various management positions in different companies, one of which was at GIFT City, where he served as chief commercial officer and chief fintech officer. He was responsible for enhancing GIFT's visibility on the global stage and developing the national project into a fintech innovation hub, according to Singhal on LinkedIn.

Prior to GIFT City, Singhal was group head of marketing and martech of institutional banking at DBS Bank in Singapore for over four years. At DBS Bank, he was responsible for transaction banking, small and medium enterprises (SME), large corporate and institutional investors segments, and managed regional marketing budgets and team. He was also responsible for 360 marketing planning and execution across the customer lifecycle. Singhal ran campaigns using digital marketing and social media community marketing, represented the bank at key industry events, and drove customer engagement, according to his LinkedIn.

Singhal had also served as DBS Bank's head of marketing for private bank and NRI banking and as its head of marketing of consumer banking. 

Other roles Singhal has held include APAC chief marketing officer at Jabra, where he brought hearable innovations to market, expanded the business in the region, and developed channels and strategic alliances. He led a diverse marketing team across 14 countries, fostering relationships with various alliance partners. His responsibilities encompassed B2B and B2C marketing programmes, customer and channel segmentation strategies, digital marketing initiatives, and pricing strategies with alliances.

MARKETING-INTERACTIVE has reached out to HSBC for more information. 

Don’t miss: HSBC names global CMO

In early August, HSBC appointed John McDonald as its chief marketing officer, effective 1 October 2025, in a move to unify its brand and marketing functions across its core businesses.

The newly created role comes as HSBC sharpens its focus on becoming a “simpler, agile and focused” bank, according to the company. McDonald will oversee marketing, branding, and client engagement efforts across international wealth and premier banking, corporate and institutional banking, as well as the Hong Kong and UK businesses.

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