Indonesia's women agency leaders on redefining leadership in a time of change

share on

twitter /
facebook /
linkedin /
- email
- telegram
- whatsapp
- wechat
- pinterest
- line
- snapchat
- reddit

Leadership today is not only about driving brands forward, but also about preserving the human truths that make them resonate. Across Indonesia’s agency landscape, women leaders continue to navigate this balance - shaping strategy, nurturing creativity, and ensuring that meaning is never lost in momentum.

Their influence is not just seen in campaigns, but in the cultures they build and the perspectives they champion.

As we mark International Women’s Day, MARKETING-INTERACTIVE spotlights the women redefining leadership across the industry. From steering organisations through transformation to fostering more inclusive and empathetic workplaces, their journeys reflect a deeper shift in what leadership looks like today – grounded not only in performance, but in purpose, integrity, and lived experience.

From lessons forged through change to values that anchor their decisions, these leaders share the moments that shaped them and the perspectives they carry forward. In doing so, they offer a window into the evolving face of agency leadership in Indonesia – and a blueprint for those looking to lead with both conviction and care. (Click on each picture to read the interview!)

Anne Mutia Ridwan, chief operating officer at Future Creative Network (FCN)

Women leaders often bring the ability to weigh multiple layers simultaneously: business realities, talent dynamics, client relationships, and the emotional landscape within organisations.

Irvine Prisilia, co-founder and executive creative director at TJT Creative Lab

Most people want to do great work. The harder part is staying curious and persistent long enough to get there.

Marianne Admardatine, CEO of Burson Indonesia

Kindness is often underestimated in leadership, but in my experience it is one of the most powerful traits a leader can have.

Rachelle Raymundo, CEO, Creative at Dentsu Indonesia

Over time, I’ve learned that giving support isn’t just encouragement. It’s about creating real opportunities for others to grow into.

Tursiana Setyohapsari, partner and senior adviser at Weber Shandwick Indonesia

When people come together to support a cause bigger than themselves, the act of giving often becomes something that everyone gains from.

Be part of PR Asia Indonesia 2026 on 15 July 2026 – the first time this regional communications flagship lands in Jakarta – bringing together communications leaders ready to redefine influence, reputation, and impact!

share on