How Yeo’s is bringing café-style pandan home this Raya

Yeo's is tapping into the growing appetite for café-inspired drinks and locally influenced flavours with the launch of its limited-edition pandan chiffon soy milk ahead of Hari Raya. 

Inspired by Singapore’s iconic pandan chiffon cake and the pandan-infused beverages increasingly found in bubble tea shops and modern cafés, the new drink reimagines the familiar dessert in a smooth, ready-to-drink soy milk format.

Designed for everyday enjoyment, it can be consumed during sahur ('pre-dawn meal'), iftar ('fast-breaking meal') or served chilled at Raya gatherings, bringing a café-style indulgence into the home.

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According to the brand, the drink aims to strike a balance between indulgence and everyday refreshment, offering a smoother, lighter option that is low in fat and less sweet. Made with freshly extracted whole soybeans, real pandan extract and coconut water, the beverage delivers the fragrant notes associated with pandan chiffon cake, finished with a subtle toasted coconut flavour.

“Raya is a season filled with tradition, togetherness and familiar flavours. With pandan chiffon soy milk, we wanted to reimagine a beloved local dessert in a smooth soy milk format that feels indulgent, shareable, and perfect for the festive period,” said Alex Chen, head of marketing and business development at Yeo’s Singapore.

Available in 1L and 250ml formats, the drink is designed for both communal celebrations and on-the-go consumption. The launch also reflects a broader trend of brands translating café-style experiences into packaged beverages, allowing consumers to enjoy familiar flavours without the need for a barista.

To mark the launch, Yeo’s is also running a Raya-themed Instagram giveaway via @yeossg from 8 to 16 March 2026, where two winners will receive a Ninja SLUSHi frozen drink maker together with an exclusive Yeo’s Raya bundle worth SG$600, featuring an assortment of the brand’s soy beverages and festive merchandise.

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The Raya launch also reflects a shift from how Yeo's approached the recent Lunar New Year season, where the brand focused on refreshing its heritage drinks through limited-edition packaging and digital engagement. Earlier this year, Yeo’s introduced fortune horse-themed packs across its chrysanthemum tea, first harvest green tea and longan red date drink range under the theme “Wherever you go, fortune follows”. The designs featured a vibrant horse mascot aimed at appealing to younger consumers while retaining the brand’s familiar taste profile.

To support the Lunar New Year campaign, Yeo’s rolled out an Instagram giveaway featuring a “GRWM” (get ready with me) essentials kit, alongside a gamified social media personality filter that matched users to their “perfect Yeo’s drink”. While the CNY campaign leaned into interactive digital activations and refreshed packaging, the Raya launch takes a more product-led approach, introducing a new flavour inspired by local café culture and nostalgic desserts, signaling how the brand is experimenting with different ways to engage consumers across festive moments.

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