Havas Play names new head of Hong Kong

Havas Play has appointed Alexandra Harrison as its new head of Hong Kong, reporting to Andrew Cawte, CEO of Havas Media Hong Kong. 

Harrison has been promoted from senior brand and partnerships manager to lead Havas Play Hong Kong and is briefed with growing the agency's event, sport, entertainment and sponsorship business. She replaces Alex Brazendale, who had helmed the role for more than three years. 

Speaking to MARKETING-INTERACTIVE, Cawte said Harrison has proven herself to be a very capable operator, creating spectacular events for LIV Golf, Hong Kong Golf Open, JLL and Under Armour, amongst others.

"Real life engagement with customers and fans is increasingly important for brands, particularly when amplified by compelling social media and Harrison has the experience, expertise and imagination to deliver powerful solutions for clients," he said.

"She has a clear vision for Havas Play Hong Kong and will be working alongside our experienced Shanghai team on building a portfolio of fabulous events for luxury, finance and sports clients," he added. 

In November last year, Havas Group expanded its newly repositioned ‘Deliberately Different’ strategy with the rollout of Havas Play across Australia and New Zealand, bringing its events, activations and sponsorship offering to the region.

The ANZ expansion combines sponsorship, branded content, live experiences, social, influencer and native media into a single agency brand designed, in Havas’ words, to “move within culture – not around it”.

Havas Media Melbourne managing partner and former Hotglue founder Nick Smith has been appointed Havas Play ANZ managing partner, leading a seven-person leadership team across Melbourne, Sydney and Auckland.

Mark your calendars for 24 June! #Content360 Hong Kong returns with a dynamic, one-day event dedicated to pivotal trends—from the silver economies to breakthrough IP collaborations, sports, and beyond. Let's dive into the art of curating content with creativity, critical thinking and confidence!

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