Guardian Malaysia sets a new Malaysia Book of Records milestone

This post is sponsored by guardian Malaysia.

Guardian Malaysia was awarded the Malaysia Book of Records title for the “Largest membership registrations in a rewards programme in a year” – marking a phenomenal growth of MYguardian Rewards, its app-based loyalty programme. The ceremony was held at its newly refurbished guardian KLCC shop – the brand’s first-ever flagship store which reopened recently.

MYguardian Rewards signed up 6.2 million unique members in its first year up to March 2026 – a sharp rise that outperformed industry standards. By the end of July, the membership number had grown to over 7.5 million, hence, guardian dedicated the month of August to celebrate this milestone with its members.

A record-setting loyalty programme unlike any other

Priscilla Wu, managing director of guardian Malaysia and Brunei, said: “We are No.1 and our rewards programme is big, but more importantly, we had the largest sign-up of members in a year – or, dare I say, the fastest growing. This signifies the trust of customers and the attractiveness of the personalised experiences behind our MYguardian Rewards programme, unlike any other out there.”

Added Jwan Heah Yeow Hooi, chief operating officer of Malaysia Book of Records: “Having verified the data submitted to us, we are delighted to announce that MYguardian Rewards’ success in signing up over six million unique members in a single year has set a new record in Malaysia.

“This success testifies to both the widespread reach of the rewards programme as well as its popularity amongst Malaysians.”

A rewarding ecosystem

MYguardian Rewards is guardian Malaysia’s all-in-one rewards platform that has redefined how Malaysians shop, save, and stay well. Its one-app experience delivers personalised, instant points earning, and rebates that are powered by a robust and sophisticated customer intelligence engine.

The platform’s profiling of each shopper enables tailored promotions and exclusive partner campaigns, besides experiential members-only fiestas. With more than 80 MYguardian partners across food and beverage, fashion, beauty, lifestyle and other categories, MYguardian Rewards has an enriching ecosystem that allows members more ways to earn and enjoy their MYpoints.

A month-long celebration

Guardian KLCC’s choice as the venue was fitting: it originally opened in 1998 as the retailer’s first flagship store. It has since undergone a refurbishment exercise, and the 4,714 square foot store has reopened with experiential elements, warm colour tones, bold signage, and an enhanced guardian “picks” (a specially curated selection of top-recommended and trending products chosen by the retailer to guide shoppers towards trusted items) alongside the debut of the Embrace Midlife Wellness bay. It is also the first guardian store in the Klang Valley with self-checkout counters.

This store is also home for close to 200,000 MYguardian Rewards members who have shopped there since March 2025 – making it among the top stores patronised by members. Just as its 1998 opening was a milestone, the latest recognition marked another in guardian’s journey towards celebrating its Diamond Jubilee next year.

“This milestone belongs to our team members, suppliers, brand partners, and most importantly, our customers,” Wu said.

To thank its customers and loyal members, guardian marked the occasion with a number of promotions throughout August.

The MY Beautiful Malaysia campaign offered up to 50% off across 7,300 products store-wide. MYguardian Rewards members earned five times points for their purchases.

Since 6 August, MYguardian Rewards members who spent RM200 and above in a single receipt received a free portable USB heated flask with warmer bag (three designs).

There was also an exclusive guardian x FIZIWOO batik-inspired tote bag collection that came in two designs. Non-members could purchase it at RM29.90. Members could purchase it at RM19.90 or redeem it using 2,800 MYpoints.

For MYguardian Rewards members, who patronised this newly refurbished guardian KLCC store, a selection of full-sized health, wellness, and beauty products were available at a special promotional price of RM1 only. This promotion was from 27-31 August, while stocks lasted.

“The Malaysia Book of Records’ recognition strengthens our commitment to continue delivering meaningful value, rewards, and personalised experiences to our members,” Wu said. “We’ll continue innovating and enhancing the rewards ecosystem so that MYguardian Rewards will remain the favourite platform for Malaysians nationwide."