Greenpark appoints former Ogilvy Philippines MD to lead APAC expansion

Greenpark has appointed former Ogilvy Philippines executive Caloy Sambrano (pictured, left) as managing director for Asia Pacific, as the agency strengthens its regional leadership to capitalise on growing demand for AI-powered discovery and content strategies.

The newly configured role will see Sambrano report to CEO Sven Lung while overseeing Greenpark's APAC client portfolio. He will also spearhead the company's regional business development and growth agenda across AI discoverability, creator intelligence and in-sourcing.

Sambrano joins Greenpark from Ogilvy Philippines, where he most recently served as managing director. His career also includes leadership roles at Grey Philippines, Dentsu JaymeSyfu and BBDO China.

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"We are absolutely delighted to welcome Caloy to Greenpark as managing director for APAC. He brings extensive agency experience and deep market knowledge at a pivotal moment for our business," said Chris Pearce (pictured, right), group managing director at Greenpark.

"As demand for AI-led discovery continues to grow, he will play a key role in accelerating our ambitions across the region and helping clients stay ahead of a rapidly evolving digital landscape."

Commenting on his appointment, Sambrano said: "I've spent my career helping brands tell stories that shape culture. What excites me about Greenpark is the opportunity to now help brands succeed in a new era of AI-powered discovery."

"The region is moving quickly, and I'm looking forward to working with our clients and teams to help them stay ahead," he added.

Greenpark is a global content and performance marketing agency specialising in AI-driven discovery, content strategy and digital performance. Its services span strategy, SEO, creative content, performance technology and conversational AI, with capabilities including AI visibility audits, creator intelligence, generative AI and in-house embedded teams.

The agency works across sectors such as fashion and beauty, food and beverage, health and wellness, finance and technology, and B2B, with clients including Sanofi, Unilever, Campari Group, and Kimberly-Clark.

From AI-powered marketing and the friction economy to retention-led growth, DMA Philippines 2026 on 29 September in Manila will bring together marketers to tackle the opportunities and challenges shaping the next phase of digital transformation.

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