Bud Communications expands to HK with new North Asia lead

Singapore-based PR and content agency Bud Communications has ventured into the Hong Kong market as part of its APAC expansion, two years after it launched its first office in Australia. 

Leading the charge in the local market is Cynthia Chan (pictured), appointed as the Hong Kong and North Asia lead for Bud Communications. She was most recently the head of corporate affairs, SVP and partner of FleishmanHillard. Having held several senior PR roles at agencies, Chan is poised to spearhead Bud’s expansion efforts and drive growth for clients in the region. 

"I’m thrilled to be part of the strategic expansion for Bud as a leading consultancy across Asia Pacific. Together, we'll help disruptive brands cut through the noise and capitalise on the growth momentum across the region," Chan said on LinkedIn. 

MARKETING-INTERACTIVE has reached out to Chan and Bud for more information. 

Bud launched in Singapore in 2020 as a PR and content agency purpose-built for challenger brands looking to make an immediate impact. This latest move expands the firm's operations, having already built presence in Singapore, Indonesia, the Philippines, Malaysia, and Australia. 

In 2024, Bud expanded into Australia, with a dual focus on strategic public relations and content services that maximise the output of earned, owned and paid channels, helping businesses enlarge their audiences. 

Oliver Budgen, founder and CEO of Bud Communications previously said as a business, Bud is laser-focused on helping founders, leaders and innovators who are seeking to disrupt industries or create entirely new ones, adding that Australia has always been an important market for its clients and so it feels particularly significant to be able to open its doors here.

Related articles:

Bud Communications expands into APAC with Australia office launch
Bud Communications adds new senior appointments to leadership team