GOODSTUPH Singapore strengthens creative bench with new appointment

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GOODSTUPH Singapore has appointed Sofia Tawasil to its senior creative leadership team as associate creative director, strengthening the agency’s bench as it delivers work for global brands including Figma and Riot.

Tawasil, hailing from Manila, is known for her clarity, cultural sensitivity, and restraint in creative execution. Her portfolio spans regional and global brands including McDonald’s, Jollibee, Nestlé Koko Krunch, and KitKat.

Prior to joining GOODSTUPH Singapore, she was creative team head at Leo Burnett Manila and a copywriter at Dentsu Jayme Syfu. According to her LinkedIn, she started her career as a copywriter at McCann Worldgroup.

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“Tawasil brings a rare mix of intelligence, cultural sensitivity, and confidence in simplicity. As we continue building work across Asia, especially on brands such as Figma and Riot, Tawasil sharpens our ability to deliver thoughtful ideas at a regional scale. Plus, we really love her sense of humour," said Pat Law, CCO of GOODSTUPH Singapore and Indonesia.

Tawasil’s hire reflects GOODSTUPH Singapore’s ongoing investment in senior creative talent across Southeast Asia, reinforcing the agency’s commitment to ideas that respect culture, audience, and intelligence.

The agency has also been adding clients to its roster, most recently winning the National Council of Social Service's (NCSS) digital pitch in August 2025. As the appointed agency, GOODSTUPH Singapore has been tasked to spearhead NCSS' comprehensive social media and digital engagement efforts.

It will also collaborate closely with NCSS' brand communications team to elevate the organisation's digital presence, optimise audience engagement and deliver measurable outcomes aligned with NCSS' strategic objectives.

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