HomeTeamNS taps We. Communications to tell stories of frontline heroes

HomeTeamNS has appointed We. Communications to bring to life stories of Singapore’s Home Team frontline personnel through its digital magazine, Frontline, over the next two years.

We. will produce editorial content including articles, videos and social media posts that highlight the service and impact of National Servicemen (NSmen) from the Singapore Police Force and Singapore Civil Defence Force.

The work will focus on human-centred storytelling, from personal profiles and event coverage to campaigns that connect audiences with the lived experiences of those in uniform, while celebrating their contributions and those of their families.

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Daryl Ho, managing director, Singapore, We. Communications, said: “We are honoured to partner with HomeTeamNS to celebrate and elevate one of Singapore’s most important narratives."

"Together, we will showcase the people behind the uniform and their stories to foster a greater understanding and respect for those who serve. It’s a privilege to contribute to this important mission," Ho added.

HomeTeamNS joins the agency's growing list of clients including Sentosa Development Corporation, Lazada and Scoot, building on its expertise in the public sector, travel and tourism, tech and B2B industries. 

In related news, the Singapore Tourism Board (STB) is currently seeking a PR agency. First reported by MARKETING-INTERACTIVE in October 2025, the pitch is expected to conclude soon. The appointed agency will support STB’s communications and marketing efforts, covering both ongoing initiatives and high-profile campaigns.

A STB spokesperson told MARKETING-INTERACTIVE that the contract will run from 1 February 2026 to 31 March 2031. We. Communications is the current incumbent.

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