Founder Vuki Vujasinovic steps down from Sling & Stone, replacement named

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PR agency Sling & Stone's founder and CEO Vuki Vujasinovic will be stepping down from his role after 14 years on 1 January 2025. The agency has named James Hutchinson, the agency's current global head of business as his successor for the CEO role, it said in a statement.

“Growing this agency has been the absolute pinnacle of my working life,” said Vujasinovic. “I’ve had the privilege of working alongside incredible people and an insanely exciting network of clients. The time is right for me to step back, spend time with family, and plan for the future."

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Founded by Vujasinovic in 2010 as Australia’s only agency dedicated to challengers and disrupters, Sling & Stone has grown to a team of more than 80 across Australia, the United States, New Zealand and Singapore, working with brands all around the world.

Vujasinovic will be succeeded by Hutchinson who has been with the agency for just over 10 years. He joined as an account director in 2014 and was promoted to head of business in 2016. He then climbed the ladder to be named global head of business in 2019.

Prior to his stint at Sling & Stone, Hutchinson was a jounalist at the Australian Financial Review and at iTnews.

“The leadership team, helmed by Hutchinson, is second to none, and I know Sling & Stone’s best days are ahead of it. I’m going to be the most overenthusiastic cheerleader from the sidelines and can’t wait to see how the agency evolves in this new chapter,” said Vujasinovic.

“Over the past 14 years, we’ve become the go-to communications agency for challengers and disrupters, from startups such as Leonardo.ai to scale-ups such as Monarch Tractors and enterprises such as Google Cloud,” Hutchinson said. “I have had the rare opportunity to see the growth of our agency under Vujasinovic's leadership up close over the past decade, and as we enter our next chapter, I’m thrilled at the opportunity to lead a world-class team and help shape the future with our clients.”

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