Singapore studios band together to beat budget crunch for brands and agencies

Wave Films, Shooting Gallery Asia and True Colour Media have formed a strategic partnership aimed at strengthening Singapore’s production infrastructure amid shifting industry demands and tighter budgets.

As part of the move, Jerry Koedding (pictured), founder and managing director of Wave Films, will take on the role of production support partner and executive producer with Shooting Gallery Asia Singapore.

The collaboration brings together Wave Films’ production service expertise, Shooting Gallery Asia’s studio space and facilities, and True Colour Media’s equipment and technical capabilities. 

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Together, they aim to support advertising agencies, production houses, international brands and solo content creators who may need extra crew, advanced equipment or specialised locations without competing for direct client relationships.

“Production budgets are getting tighter, and we need to work more closely together with different partners in the industry to stay relevant,” Koedding said. He described the partnership as an “infrastructure layer” that steps in when agencies, production houses or solo creators face projects beyond their in-house capacity.

Wave Films’ established network of freelance crew, talent, government contacts and vendors adds to the venture’s promise of reliability. “We’ve built strong relationships with freelance crew and talent over the years. We can simply pick up the phone and call people we trust to deliver quality work,” Koedding added.

Ultimately, Koedding said the partnership is about strengthening Singapore’s standing as a production hub by making top-notch support accessible across the industry.

“In the end, it’s all about supporting a production, whether it’s an agency, a production house, a brand directly, or a solo content creator,” he said.

The partnership comes as Singapore’s production sector faces mounting cost pressures and increasing competition from neighbouring markets. Local production houses have been turning to collaboration and resource-sharing models to stay competitive, while meeting growing demand for high-quality content delivered at speed and scale.

Most recently, Singapore-based Viddsee ramped up co-production and partnership deals with agencies and brands such Mediacorp and IMDA. In 2024, Viddsee launched the "Viddsee Labs" initiative to pool local filmmakers, gear and studio resources to produce short-form branded content efficiently for digital platforms. It also partnered with Chinese content investment and licensing company Risingjoy to bring Chinese micro drama content to SEA viewers.

Meanwhile, in neighbouring markets such as the Philippines, Hepmill opened its newest production hub in Manila City in response to the growing demand for virtual production services. 

The hub expansion was accompanied by a new content lineup, which aimed to provide more opportunities for creators to showcase their talents and for audiences to connect with genuine stories.

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