Feel Good Network enters Malaysia with Tales Asia launch and senior hires

Feel Good Network has expanded into Malaysia with the launch of Tales Asia, a full-service creative agency based in Kuala Lumpur, alongside three senior leadership appointments aimed at accelerating its Southeast Asian growth.

Tales Asia will be led by Lila Talitha, who takes on the dual role of chief creative officer of Feel Good Network and founder of the new agency. With 16 years of experience across Indonesia, Singapore, and Malaysia, Talitha brings a track record of more than 200 industry awards and judging roles at global shows including the ANDY Awards, The One Show, MAD STARS and Adfest.

Alongside the Malaysia launch, the network has appointed Reza Akbar as chief growth officer, Erick Sebastian as chief content officer, and Ranggaz Laksmana as group strategic advisor.

Don't miss: Dentsu Creative Indonesia leaders leave firm to launch Feel Good Network

The move comes as Southeast Asia’s digital economy continues to surge. According to the e-Conomy SEA 2025 report by Google, Temasek, and Bain & Company, the region’s GMV is forecast to surpass US$300 billion this year, with advertising spend rising 16% year-on-year, fuelled by video commerce, creator-led content, and AI-powered formats.

At the same time, the Indonesia-Malaysia corridor is gaining momentum. Malaysian tourists were the largest visitor group to Indonesia in 2024, while Indonesian F&B and lifestyle brands are increasingly expanding into Malaysia – creating a two-way flow of consumers and businesses.

“That two-way momentum is exactly why Malaysia is a natural next step. Brands are moving between these markets, but many still lack a partner that understands both sides. We built Feel Good Network to be that partner – combining independent agility with strategic depth, so clients get faster ideas and stronger execution wherever they go,” said Wisnu Satya Putra, CEO of Feel Good Network.

Since its founding in 2025, Feel Good Network claims to have grown eightfold, working with more than 20 clients across industries. Its model centres on assembling specialist teams tailored to specific business challenges – from scaling high-volume content production to orchestrating multi-tier influencer ecosystems and aligning data with commercial outcomes.

“I joined Feel Good Network because its philosophy deeply resonated with me. Growth should feel good – not rushed but intentional, sustainable, and inspiring for the people behind the work. That same thinking shapes Tales Asia. We see a strong opportunity to help brands move between Indonesia and Malaysia with greater cultural understanding – making them locally relevant without losing their original identity. That is the role we want to play: a cultural bridge that turns local strength into regional growth,” said Talitha.

Akbar and Sebastian will lead efforts to expand strategic partnerships, strengthen cross-unit solutions, and scale how the network plans, delivers, and measures its work. Laksmana, meanwhile, brings a venture-building perspective across multiple consumer sectors, supporting the network’s approach to partnerships, audience insight, and growth opportunities.

“The brands we work with aren’t looking for an agency – they’re looking for a growth partner that understands their specific challenges and can assemble the right people to solve them. Some need to scale content without losing quality. Others need to turn social into a real business channel, or finally connect their data to decisions that matter. Strategy and creativity set the direction; the right specialists make sure it lands. That’s what’s driven our first year – and what we’re scaling next,” said Akbar.

Feel Good Network was launched by Wisnu Satya Putra, former CEO of dentsu Creative Indonesia, and Wira Gumay, the agency’s former general manager. 

Positioned as a bespoke alternative to traditional networks, the firm focuses on IP-driven cultural relevance, modular creative capabilities across channels, and close client partnerships, aiming to act as a hands-on growth partner rather than a campaign-led vendor, while leveraging its founders’ multinational agency experience to balance global rigour with local agility.

Be part of #Content360 Malaysia, 13 May 2026, where creativity and community collide. Explore how AI-powered imagination, culturally resonant storytelling, and platform-savvy strategies are shaping the future of content. Gain practical insights, discover new tactics, and learn how the region’s top creators and brands are crafting campaigns that truly resonate.

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