How this SG creative agency stitched inclusion into a tee for every body

Splash Productions and functional fashion social enterprise Will & Well have unveiled the OneTee, a made-in-Singapore adaptive T-shirt that aims to turn inclusion into something Singaporeans can literally wear on their sleeves.

On the surface, it looks like a clean, street-style basic, but behind it sits nearly two years of quiet work, a string of community conversations and a bigger question: what would it look like if inclusion was not a slogan or a one-off campaign, but something woven into everyday life?

For Splash, which marked its 20th anniversary in 2025, OneTee began as an internal check-in. The boutique agency has long focused on public service work and has practised inclusive hiring, including colleagues on the autism spectrum and with physical disabilities. "We saw that beyond the initial hiring, there are many things to consider when it comes to being truly inclusive on a daily business as usual basis, from how we can engage them in meaningful work to things we did not realise were problematic. We felt it was meaningful to bring this message further," said Mark Lim, creative director, Splash Productions.

Lim added that the intent was to create genuine and sustained social impact rather than do more of what the agency is already doing with creative ads or communications campaigns.

"Inclusion and mindfulness should be part of our everyday life – as unassuming and natural as an everyday basic tee. And with OneTee, it can be. It’s our way of making a living moving statement about inclusion and solidarity that anyone regardless of ability or body shape can put on and ‘embody’: Something tangible and enduring that will live on beyond campaign timelines and media budgets," he explained.

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The idea crystallised through conversations with inclusive fashion designer Elisa Lim, founder of Will & Well. Together, they asked: could a single tee be designed for “every body”. Work began in early 2025, starting with intent, aesthetics and technical feasibility. In April, the team opened the process to the community through closed-door co-creation workshops. Persons with disabilities, neurodivergent individuals, youth, caregivers and able-bodied participants were invited to share the realities of dressing such as the small frustrations, sensory overloads and moments where clothing becomes a barrier instead of support.

From May to August 2025, the team worked with suppliers to prototype the tee. Early versions didn’t make the cut; there were at least two major rounds of redesigns before OneTee Version 1 was ready in September/October 2025. The first public showcase took place in November last year at TRIFECTA, with information stands explaining the features and a phone installation where visitors could leave messages about inclusion.

The finished tee looks deliberately understated. Magnetic collar snaps make dressing smoother for people with limited dexterity or mobility while reading as a design detail. Seams and finishes are chosen to reduce tactile irritation, especially for neurodivergent wearers. The cut and functional touches were refined with feedback from wheelchair users and caregivers so the tee sits better when seated. At the hem, small tactile details offer a gentle point of sensory comfort and fidgeting for those who need it.

Many other ideas from noise-dampening hood components to integrated ID flaps were explored but set aside to keep the first version simple and wearable. “OneTee is meant to start conversations in larger society, not be a catch-all for every need in one garment,” Lim said.

As the tee took shape, Splash also formalised the kind of conversations that had inspired it. In April 2026, the agency launched Diversity Dialogue, a ground-up platform to foster honest, structured conversations on inclusion and belonging. The inaugural session on 9 April at the NTU Alumni Club at The Cathay brought together community members, business leaders, advocates and caregivers, with senior parliamentary secretary for law and for social and family development Eric Chua, as guest of honour.

For now, feedback from early wearers is being used to refine materials and sizing for OneTee V2. But Lim is clear that the tee is just the beginning. “OneTee is definitely a starting point for a longer-term movement to encourage more care and inclusion, as well as spark tangible initiatives to create a more considerate, inclusive and open society in Singapore."

In a country that often calls itself “one people”, OneTee offers a quiet reminder that unity doesn’t just live in parades or posters, it can also live in what we choose to design, and what we choose to wear.

For the uninitiated, the month of April is recognised for multiple disability awareness observances. Over the weekend (10-12 April), MRT platforms were taken over by eight-year-old Muhammad Khalif Bin Muhammad Khair Abdillah, a student from Rainbow Centre Yishun Park School who is on the autism spectrum as part of its "Voices" campaign.

The campaign featured announcements by Khalif who shared how commuters can help support more inclusive journeys, played about once every hour from 7am to 11pm across the Circle Line, North–South and East–West Lines, Thomson–East Coast Line and Bukit Panjang LRT.

Be part of #Content360 Singapore, 22–23 April 2026, where creativity and culture collide. Explore how AI-driven storytelling is shaping the future of content, gain practical insights, discover new tactics, and learn how the best in Asia are creating campaigns that truly resonate. 

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