Did you make the cut? Asia eCommerce Awards 2025 shortlist revealed

The stage is set. The 8th annual Asia eCommerce Awards has dropped its highly anticipated shortlist, spotlighting the region’s most inventive campaigns, standout brands, and top talent redefining digital commerce in 2025.

With eCommerce in Asia evolving at breakneck speed, the awards introduced seven brand-new categories this year — including "Best Brand – Direct-to-Consumer (DTC)", "Subscription-Based Brands", "Affiliate Marketing", "UGC & Community Engagement", "Emerging eCommerce Brands", "Returns & Refunds Experience", and "Sales Growth Strategy". Together, these reflect the bold new frontiers where brands are connecting, converting, and captivating today’s digital-first consumers.

Across 47 categories, the race for Gold, Silver, and Bronze is tougher than ever. But all eyes are on the ultimate accolades — eCommerce Agency/Brand/Marketplace/eRetailer of the Year — reserved for entries that truly rise above the rest.

A panel of 17 experienced client-side marketing and eCommerce leaders combed through the entries with rigorous, independent scrutiny.

“Many of this year’s entries treated data and technology as more than just tools — they became true enablers,” said Pallishree Panigrahi, head of data and marketing insights at Amazon Key, Amazon.

“The strongest campaigns showed how insight-driven ideas could grow into tangible results that made a real difference to the business," added Panigrahi. 

Mahen Gunarathna, chief marketing officer at Union Assurance, echoed her sentiment. “The calibre of campaigns this year has been remarkable. The creativity and strategic thinking reflect a deep understanding of how to effectively converge traditional and new media to drive innovation,” he said.

“What impressed me most was the thoughtful use of technology to meet the ever-evolving needs of customers. This adaptability and future-focused mindset set commendable benchmarks for the industry," added Gunarathna. 

For Tassanarom Goodier, business vice president distribution and eCommerce at Schneider Electric, being on the judging panel was both exciting and rewarding. “It’s been fascinating to see how teams have embraced digital tools and AI not just as software, but as catalysts for rethinking creative and business growth strategies,” she said. “The innovation and creativity on display are a testament to the extraordinary talent in this industry.”

Tho Tran, head of eCommerce and Mom & Baby channel at Friesland Campina Vietnam, summed it up: “The quality and depth of the entries reflect the exceptional talent driving this field forward. Best wishes to all finalists — your contributions are truly shaping tomorrow’s success stories.”

The winners of the 8th annual Asia eCommerce Awards will be crowned at a glittering gala dinner and celebration on 16 October 2025 at Shangri-La Singapore.

Ready to see who made the cut? Meet the finalists here.

For gala packages, speak to our project managers for more info:

Sandra Rones

Regional Project Manager

Tel: +65 6692 9031 Ext 819

Mobile: +63 9322917178

sandrar@marketing-interactive.com

Bianca Mariz

Regional Project Manager

Tel: +65 6692 9031 Ext 821

Mobile: +63 9171620568

biancam@marketing-interactive.com

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