Cathay and Uber Taxi team up for Asia Miles rewards on taxi rides

Cathay Pacific has partnered with Uber Taxi to allow Cathay members to earn Asia Miles on eligible Uber Taxi trips, enhancing the rewards of everyday travel.

This ongoing collaboration is designed to provide added value to Cathay members every time they ride with Uber Taxi, rewarding daily journeys - including trips to and from the airport - with miles that bring customers' next adventure closer.

A spokesperson from Uber Taxi told MARKETING-INTERACTIVE that the partnership targets Cathay members across Hong Kong and offers another reason to choose Uber Taxi for a ride.

To earn Asia Miles, daily Uber Taxi riders can earn 20 Asia Miles for each trip in Hong Kong. For airport rides, they will earn 40 Asia Miles on trips to and from the airport. Additionally, first-time Uber App users can earn a welcome bonus of 500 extra Asia Miles on their first Uber Taxi trip. Throughout the partnership, Uber Taxi may roll out bonus miles and limited-time offers, giving Cathay members and Uber app users even more ways to earn.

This partnership will be marketed through joint marketing initiatives to drive awareness and encourage account linkage, according to the spokesperson. 

“This collaboration gives our members even more ways to earn Asia Miles in their everyday lives. Whether it’s a quick ride across town or a journey to/from the airport, Uber Taxi trips now help our members get closer to their next adventure with added convenience and rewards,” said Flora Hui, general manager Asia Miles at Cathay.

“We’re excited to partner with Cathay, a brand synonymous with Hong Kong travel, to make every Uber Taxi ride more rewarding. From daily commutes to airport trips, this partnership brings ground and air travel closer together, offering our riders a seamless way to earn miles as they move through the city,” said Estyn Chung, general manager of Uber Hong Kong.

MARKETING-INTERACTIVE has reached out to Cathay for more information. 

Don’t miss: Uber Taxi highlights traditional street hailing chaos with Nick Cheung

Back in August, Uber Taxi highlighted the chaos of traditional street hailing with a new campaign featuring local actor Nick Cheung, who is famous for his action and martial arts roles. 

Available until the end of October, this new chapter continues to play on the double meaning of the Cantonese word “kung fu” (功夫), which refers to both martial arts and effort, underscoring the struggle of hailing a taxi the old-fashioned way. The campaign targets street hailers in Hong Kong, with a media target audience of the general population aged 18 to 54.

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