BYD named green mobility partner for 2026 HK ANOC General Assembly

BYD Company (BYD) has inked deal with the Sports Federation & Olympic Committee of Hong Kong, China (SF&OC) to position BYD as the official green mobility partner and strategic partner for the 28th Association of National Olympic Committees (ANOC) General Assembly.

Scheduled for December 2026 in Hong Kong, the event will be the city’s first-ever hosting of this global sports forum. The SF&OC has highlighted the significance of the alliance, stating the collaboration will be transformative for the successful delivery of the upcoming General Assembly.

In its dual partnership roles, BYD will provide comprehensive support for this major gathering of global sports leaders. BYD’s premium brand, DENZA, will serve as the sole official automotive partner for the General Assembly.

DENZA will supply a fleet of sustainable, intelligent vehicles to deliver an exceptional transportation experience for VIP guests and over 1,200 international delegates from over 206 countries and regions, including National Olympic Committee representatives and International Olympic Committee members.

Beyond mobility support, BYD will feature as a key sponsor of the prestigious ANOC Awards Ceremony and Awards Dinner. As part of this expanded partnership, BYD will introduce several special awards to honor athletes and sports figures who achieve extraordinary breakthroughs. These honours align with BYD’s core brand ethos of continuous progress and resilience, while upholding the Olympic values of perseverance and excellence.

By integrating green and sustainable concepts into event operations, BYD will harness its technological innovation to help SF&OC as well as ANOC deliver an efficient, low-carbon, and high-level international sports event.

To mark the landmark cooperation, an official partnership launch ceremony was held at the Hong Kong Olympic House.

MARKETING-INTERACTIVE has reached out to BYD for more information.

Don't miss: BYD takes over Standard Chartered as SG Marathon title sponsor

The ANOC partnership further extends BYD’s fast-growing global sports sponsorship portfolio, marking its latest high-profile move in international event collaboration.

Back in March this year, BYD secured a major title partnership switch, replacing Standard Chartered as the title sponsor of the Singapore International Marathon.

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