Bonsey Design COO steps down after seven years

Bonsey Design Partnership's chief operating officer, Graham Hitchmough (pictured), has stepped down from his role after seven years with the company. 

He will join design and strategy consultancy Insignia Worldwide in Dubai as its new chief operating officer. In a LinkedIn post, Hitchmough described the move as “a new chapter”, calling it both a professional step forward and a relocation, and said he is eager to contribute to Insignia’s growth as the region’s design, development and experience company.

Before joining Bonsey Design, Hitchmough spent several years with The Brand Union (now Superunion), where he held roles including regional director for ASEAN, CEO for South and Southeast Asia, and CEO for APAC. He later returned as a senior project consultant in 2018.

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His experience also spans The Brand Union Singapore, Blue Marlin Brand Design in Bangkok, WCRS Advertising in the UK and Ogilvy & Mather.

Insignia Worldwide positions itself as a design, development and experience company focused on place-making, brand experience and destination creation. The consultancy aims to build brands and environments that connect cultures, engage communities and drive commerce.

MARKETING-INTERACTIVE has reached out for more information. 

Hitchmough’s move to Bonsey Design in 2018 came as the agency created a regional COO role to support its expansion across multiple markets. The agency credited the appointment to growing momentum, a broader service mix and the need for deeper strategic leadership.

His remit included driving growth, collaboration, service development and client delivery, while strengthening the strategy and design team across Bonsey Design and its partner agency Bonsey Jaden.

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