Pixlr Group names new marketing director

Pixlr Group, the creative technology company behind Pixlr, Designs.ai, and Vectr, has appointed Nicholas Goh as marketing director. In his new role, Goh will focus on accelerating the group’s global expansion, particularly in the US and European markets, while scaling adoption of its AI-powered creative tools.

“My role is to build a sustainable growth engine combining performance marketing, product-led acquisition, and creator-led communities,” Goh told A+M. “I’m thrilled to join Pixlr Group at such an exciting time for SaaS creative AI. We’re building tools that make creativity faster, smarter, and accessible for everyone.”

As marketing director, Goh will be responsible for driving integrated marketing strategies that combine user acquisition, retention, and engagement, with a particular focus on leveraging data insights and community-led growth.

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He will also work closely with product and customer experience teams to ensure that marketing efforts align with user needs and global expansion goals.

Before joining Pixlr, Goh was head of digital performance and data analytics at Abbott, where he led optimisation across programmatic, paid search, social, and affiliate channels to boost user acquisition while lowering cost per lead and acquisition.

He also spent over six years as head of digital marketing at INTI Education Group, overseeing digital marketing and lead acquisition for local and international student recruitment, optimising digital conversions, managing the P&L of the digital function, and driving innovation through new platforms and partnerships.

Pixlr Group serves millions of users worldwide and is emerging as one of the fastest-growing independent players in AI-powered content creation and editing. With ongoing expansion into AI image generation, video automation, and next-generation editing capabilities, Pixlr Group is positioning itself as a challenger redefining the future of creative productivity. Goh’s appointment signals the company’s ambition to scale its footprint in key global markets while continuing to innovate in SaaS creative AI. 

Closer to home, the creative technology opened its new global HQ at Sunway Geo Tower in Sunway City in July last year. The facility aims to foster collaboration, innovation, and the development of AI-powered creative solutions, while supporting the growth of Malaysia’s digital economy and nurturing talent in the local tech ecosystem.

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