Assembly unifies APAC network for the new era of brand performance

Assembly has unified all APAC network under one brand, following its acquisition of ADK Global last year. The unified network combines brand strategy, creative, media, data and commerce into one integrated tech-enabled offering built for measurable growth.   

From January 2026, markets including Mainland China, Hong Kong, Taiwan, Thailand, Vietnam, Malaysia, Singapore, India and Australia will operate under the Assembly brand. Local leadership teams remain in place, ensuring continuity for existing clients while unlocking access to Assembly’s global technology stack including the proprietary STAGE AI Experience Engine, scaled data capabilities, and brand performance planning model. Clients benefit from a simpler experience with one agency, one framework, and deeper cross-market collaboration. 

In conversation with MARKETING-INTERACTIVE, a spokesperson from Assembly said, "We're shaping the future of brand performance in Asia, now with a fully connected and integrated team. By uniting strategy, creative, media, data, and commerce under one brand, we're delivering speed, simplicity, and measurable impact to the region's most ambitious brands. Our vision is clear: to help brands move faster, work smarter, and achieve growth at scale, powered by technology and driven by data-led insights."

Brands in Asia will benefit from a new Assembly that delivers a fully integrated, tech-enabled brand performance solution, the spokesperson added. "We're unifying strategy, creative, media, data, and commerce under one brand and one framework, backed by a connected leadership network across the region. Clients gain specialist expertise in more markets, deeper local insights, and access to global technology, including our STAGE AI Experience Engine and a single stack for planning, measurement, and optimisation. This is how we deliver speed, simplicity, and measurable growth for ambitious brands."

Over the next 12 months, Assembly will roll out the STAGE AI Experience Engine across former ADK Global markets, including solutions such as COMPASS, Assembly’s new marketing and audience intelligence platform; ALERTS, which provides real-time AI powered optimization; and SCENE, which delivers rapid MMM, creating a single tech stack for planning, measurement, and content optimisation. Continued investment in AI-led products will connect ADK Global’s creative strength directly into STAGE, unlocking more integrated, brand performance-driven outcomes. 

Upon the merger, Assembly consists of 800 exceptional professionals across APAC, spanning Mainland China, Hong Kong, Taiwan, Thailand, Vietnam, Malaysia, Singapore, Philippines, India, and Australia. This scale combines deep local expertise with global innovation, giving brands access to cultural insight and the technology to create experiences that help brands perform. It's a team built for ambition, ready to create integrated solutions that move people and drive measurable growth. 

Richard Brosgill (pictured left) will continue to lead Assembly as APAC CEO, driving Assembly's vision and growth across the region. He is supported by a connected leadership structure, with regional managing directors working closely alongside in-market CEOs to ensure alignment and collaboration at every level. 

Assembly has also established a strategic partnership with ADK Japan through Stagwell’s existing relationship, linking decades of creative leadership in Japan with Assembly’s global scale, data and media capabilities. This partnership will open new doors for Japanese brands expanding globally and for international brands seeking to win in Japan with culturally resonant marketing. 

“The real impact begins now. With one brand, one platform, and one connected data ecosystem, we can turn deep audience and creative insight into brand performance at scale. Asia’s most ambitious brands want speed, simplicity, and work that truly moves people. This model gives them all three,” said  Brosgill. 

Assembly’s Global CEO, Rick Acampora (pictured right) added, “APAC is shaping the future of brand performance and is equipped with the talent and technology to unite creativity, media, commerce and data as one. This is not just integration; it marks the beginning of an evolution in how we do business. We are building a connected model that delivers speed, cultural relevance, and measurable impact, and this approach will shape how we drive clients' brand growth globally.” 

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