ASICS reimagines Beach Boys' hit ‘Good vibrations’ to get minds and bodies moving

ASICS has unveiled its new global brand campaign, "Move your body, move your mind", featuring a reimagined version of The Beach Boys’ classic hit Good vibrations. The campaign underscores the sportswear brand’s 75-year belief in the transformative power of movement for both physical and mental wellbeing.

Launching this month across digital, social, broadcast and retail channels in key markets worldwide, the campaign kicks off with running and tennis-focused films. These films highligt how even a run or a match can boost mood and shift perspectives, reinforcing ASICS’ mission to inspire people to embrace movement.

The 60-second running film opens in a bustling office, where a woman appears weighed down by her surroundings. She leaves her desk in ASICS running gear, and as the reimagined Good vibrations song begins, she encounters passerbys, including bus drivers and florists, singing along to the tune.

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Her mood visibly lifts as she runs through the city, ending back at her office with the campaign tagline, "Move your body, move your mind" on screen.

Similarly, the tennis short film follows a man feeling defeated as he gears up for a match. Once the game begins, the song plays in the background and the crowd and nearby onlookers join in singing. His energy and enjoyment grow with each rally, concluding with him fully engaged in the game as the campaign slogan appears again.

The campaign will also extend into community activations, inviting participants to experience firsthand how movement can lift the spirit. ASICS cites research showing that just 15 minutes of exercise can positively impact mental state, a finding the campaign leverages to encourage daily activity.

“For over 75 years, ASICS has been committed to helping more people move so they can feel better. It’s the reason we were founded and why we’re called ASICS - an acronym for 'Anima sana in corpore sano', or 'Sound mind in a sound body'," Gary Raucher, global head of marketing at ASICS, said. 

He added, "This campaign brings our founding principle to life in a way that inspires everyone to experience the uplifting power of movement, because when you move your body, you move your mind.”

The campaign also builds on ASICS’ previous efforts to promote movement for mental wellbeing, including its May 2025 appointment of Felix the Samoyed as “Mind’s best friend” ambassador.

Known for his globe-trotting adventures and playful antics, Felix has over one million Instagram followers and has inspired dog owners worldwide to get moving. Research cited by ASICS shows that 65% of dog owners consider their pets their primary exercise motivator, while 79% report feeling less stressed and 83% happier after exercising with their dogs.

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