AsiaPac scores double MARKies wins with ZA Bank and Invesco

As Hong Kong's financial services sector battles to cut through an ever-expanding media landscape, and marketing teams face growing pressure to prove ROI at every funnel stage, the ability to connect brand storytelling with precision performance has become the defining capability of the modern digital agency.   

Campaigns that win today aren't just creative - they're engineered, data-informed, and built to move audiences from awareness to action with as little friction as possible.  

It's against that backdrop that AsiaPac Net Media's double recognition at MARKETING-INTERACTIVE's MARKies Awards Hong Kong 2026 carries particular weight, earning silver for “Best Use of Customer Acquisition” with ZA Bank and bronze for “Best Use of Programmatic” with Invesco.

Spend & Get Stock: ZA Bank’s winning campaign that reshaped the market  

In a Hong Kong spending rewards landscape where cashback, miles, and points schemes had become virtually saturated, ZA Bank launched Hong Kong's first-of-its-kind stock rebate programme - StockBack x ZA Card: Spend & Get Stock - to change that. Spending is no longer just an expense but a potential investment in your future.   

AsiaPac orchestrated a full-funnel strategy where every channel served a defined purpose - from AI-generated YouTube video ads and programmatic display that captured mass attention, to Google ads and KOL partnerships that drove consideration, through to precise multi-platform ad campaigns that guided users from interest to app download and account opening.  

Monthly promotions tied to everyday spending kept momentum well beyond launch, successfully acquiring new customers with a buzz that continues to this day - a testament to the campaign's lasting impact, recognised with a well-deserved silver award.

Programmatic mastery: How AsiaPac delivered big for Invesco

AsiaPac's campaign with Invesco on the QQQ ETF Hong Kong cross-listing earned bronze for Best Use of Programmatic - adding to a growing track record between the two, having previously won a MARKies Award together in 2024.  

As Hong Kong’s first cross-listing of a Nasdaq 100 ETF, the brief was highly complex: introducing a globally established US ETF to three distinct audience segments, each requiring its own tailored messaging framework and strategic media mix. 

The digital approach followed two waves - premium direct buys across trusted financial media established brand credibility before programmatic enabled real-time personalisation, adjusting creative and messaging to each user's context.  

Together, they enabled sequential storytelling and unified messaging across every touchpoint – before an O2O data bridge connected offline exposure to digital retargeting pools, closing the loop between physical and digital to drive measurable impact in Hong Kong.

The thinking behind the work

These dual awards underscore AsiaPac's ability to design and execute standout campaigns that deliver measurable impact within a highly competitive financial sector. They serve as definitive proof that combining deep audience insights with a precise channel strategy consistently drives exceptional results.  

Driven by a unique engine of localised expertise across 14 regional offices and proprietary AI SaaS platforms, AsiaPac remains dedicated to helping clients achieve omnichannel excellence. By seamlessly unifying online and offline touchpoints, scaling brands beyond borders, and converting strategic vision into tangible business growth, we continue to redefine digital marketing across the region.  
   
This article is sponsored by AsiaPac Net Media.