Archetype APAC regional director Lee Nugent steps down

Archetype's APAC regional director Nugent Lee (pictured) has stepped down from the role. In conversation with MARKETING-INTERACTIVE, the agency confirmed that Lee will be leaving the company and that his role will not be replaced. 

"Instead, we're empowering our collective of local leaders across APAC who will be supported directly by the global management team," added the agency. 

Lee was Archetype's APAC regional director for over eight years, first joining the agency in 2016. Based in Singapore, Lee also held the roles of managing director, consulting and strategy APAC for Text100 from 2016 to 2017. 

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Lee is a seasoned communications professional with significant leadership experience. He was previously CEO of Nelson Bostock Group Unlimited in London, a family of three PR and digital communications agencies. Lee also has a consulting background in corporate, tech and consumer tech communications, as well as business leadership driving growth across consumer, brand, tech and digital sectors. 

Throughout his career, he has worked with notable brands including BBC, Facebook, Telstra, Disney, Amazon, Salesforce and T-Mobile amongst others.

At present, Lee is also a fellow of the PRCA and vice chair of PRCA Global Advisory Board and a member of international council at Wilson Global Initiative. 

Meanwhile, Archetype has strengthened its leadership team in Malaysia with promotion of Salina Salleh to deputy managing consultant. In tandem, Donovan Chan was appointed senior digital director. 

In her new role, Salina will focus on shaping and operationalising the agency’s growth culture, with an emphasis on client portfolio expansion, skill development, and wellbeing strategies. Meanwhile, Chan will strive to scale Archetype’s data-driven, next-generation digital offerings in his new role. 

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