AnyMind Group expands Malaysia creator roster with macro influencers

AnyMind Group has expanded its exclusive creator network in Malaysia with the addition of six macro influencers, as it looks to strengthen its social commerce and influencer marketing capabilities in the market.

The new additions are Amni Rashidi, Alia, Hana Nabilah, Alia Izzaty Binti Izham, Nor Hazira and Muhammad Ezzriq Bin Azlan, each with between 100,000 and one million followers across Instagram and TikTok. Their appointments bring the company's exclusive creator roster in Malaysia to almost 100 talents.

According to AnyMind Group, the creators span categories including beauty, fashion, travel, lifestyle and family content, offering brands access to established communities across both platforms.

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The company said marketers will be able to discover and activate both its exclusive and non-exclusive creators through its influencer marketing platform, AnyTag, which provides campaign management, creator discovery and performance tracking capabilities.

Meanwhile, creators within the network will have access to AnyCreator, AnyMind Group's creator platform, alongside support aimed at growing their online presence, collaborating with fellow creators and securing commercial opportunities and industry networking events.

The six creators also have experience as eCommerce affiliates, allowing brands to tap them for affiliate marketing campaigns across marketplaces such as Shopee and TikTok Shop, as well as direct-to-consumer websites.

“Welcoming these six macro-influencers is an exciting milestone as our exclusive creator pool in Malaysia nears the triple-digit mark. Our goal is to build a robust influencer ecosystem that seamlessly bridges creative content with real-world social commerce," said Lee Chin Chuan, country manager, Malaysia, AnyMind Group.

He added, "By bringing together high-reach exclusive talent, deep platform data insights, and our strong credentials with networks such as Shopee, TikTok, and Xiaohongshu, we are enabling brands to deploy fully trackable, full-funnel affiliate strategies. We are moving beyond standard vanity metrics to ensure that multi-platform creator engagement directly translates into scalable sales performance for businesses.”

Lifestyle content creator Hazira said she was excited to join AnyMind Group's creator network, describing it as an opportunity to continue growing her career while partnering with brands that align with her style and audience.

"I hope this partnership opens more doors for exciting collaborations, helps me create content that people genuinely enjoy, and allows me to keep inspiring and connecting with my community," she added. 

The latest expansion comes shortly after AnyMind Group grew its certified Xiaohongshu creator network in Malaysia, increasing its exclusive roster to 30 local creators as brands increasingly turn to the platform to engage consumers through community-led content. The expanded network comprises nano- and micro-key opinion leaders (KOLs) across beauty, fashion and lifestyle, including creators such as 桐桐Janelle, Elene一粒钟 and Eeyen.

At the time, AnyMind Group said AnyTag, had also surpassed 400 verified and active Malaysian Xiaohongshu creators, giving brands access to a broader pool of vetted local talent. The milestone also reinforced the company's position as a Tier-1 cross-border official partner for Xiaohongshu, enabling it to manage creators and support marketing campaigns on the platform.

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