AI Overviews in Google Search to launch across the world

Google has expanded the use of AI Overviews in search to more than 100 countries and made them accessible in more languages, uncovering new opportunities for publishers, businesses and creators. 

AI Overviews use generative AI, which is a type of artificial intelligence that learns patterns and structures from the data it is trained on and uses that to create something new.

With AI Overviews in search, users can easily find the information they need and discover relevant sites across the web, which opens up more opportunities to connect with publishers, businesses and creators.

Starting this week, AI Overviews will begin rolling out in more than 100 countries and territories around the world. With this latest expansion, AI Overviews will have more than one billion global users every month, said Srinivasan (Cheenu) Venkatachary, VP of search quality, Google in a blog.

Users can access AI Overviews in a series of supported languages, including English, Hindi, Indonesian, Japanese, Portuguese and Spanish.

Since launching in May and expanding beyond the US in August, Google has received positive feedback for AI Overviews, said Venkatachary. “People prefer using Search with AI Overviews, and they find their search results more helpful.”

Helping people discover content from publishers, businesses and creators remains central to Google’s approach with AI Overviews in search. “Since May, we’ve introduced more prominent ways to show links to relevant websites within AI Overviews, with a right-hand link display on desktop and a similar experience on mobile, accessible by tapping the site icons in the upper right,” he added.

Earlier this month, Google launched in-line links that appear directly within the text of AI Overviews. In its testing, these updates drove an increase in traffic to support websites compared to the previous designs, said Venkatachary.

“As always, ads will continue to appear in dedicated slots throughout the page, with clear labelling to distinguish between organic and sponsored results. And as we shared earlier this month, ads in AI Overviews are now available on relevant queries for mobile users in the US, so we can better connect people with the products and brands that are helpful to their searches.”

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