Adzymic names new managing partner for North Asia

Adzymic, a Singapore-headquartered adtech company, has appointed Sally Ng (pictured) as its new managing partner for the North Asia region, reporting to Kenniess Wong, executive director and co-founder of Adzymic.

Based in Hong Kong, Ng will lead commercial growth and market development across Hong Kong, Taiwan and the China Greater Bay Area – a region the company views as critical to its next phase of expansion.

Ng joins at a pivotal point in Adzymic’s evolution. Its platform delivers a fully integrated, AI-powered advertising stack across the funnel, combining omnichannel high-impact media with dynamic creative optimisation (DCO) across display, video, connected TV and digital out-of-home.

As the industry moves toward agentic advertising, with AI operating autonomously across the campaign lifecycle, Adzymic is well positioned to lead that transition for brands and agencies across the region.

Ng brings over two decades of adtech and digital marketing leadership to the role. Most recently managing director for North Asia at Quantcast, she has a proven track record in driving commercial strategy and revenue growth in complex, multi-market environments. At Hivestack, Sojern and Sizmek, she led market entries and go-to-market programmes across Hong Kong, Taiwan and Greater China.

Her deep expertise in China Outbound and Greater Bay Area dynamics, including cross-border audience targeting and regional media buying, makes her exceptionally well positioned to accelerate Adzymic's ambitions here.

Wong said, “Ng's appointment is a significant step in our regional growth strategy. Her depth of experience in North Asia and her instinct for building markets from the ground up is exactly what Adzymic needs at this juncture. The North Asia digital advertising market is accelerating fast, and we intend to be at the forefront of it.”

Ng added, “Adzymic has built something genuinely differentiated: high-impact, AI-powered omnichannel creative solutions that work for global brands to reach their audiences anywhere. For clients based in North Asia, that means access to world-class high-impact ad formats and premium inventory capabilities right here. The opportunity in this region is enormous, and the timing is impeccable. What excites me most is where Adzymic is headed next: the shift toward agentic advertising is going to redefine how brands plan, create and buy media, and I couldn’t think of a better platform to be driving that conversation from.”

MARKETING-INTERACTIVE has reached out to Adzymic for more information. 

This follows Adzymic’s recent establishment of a Hong Kong office to bolster local support for clients. Active in the market since 2021, this milestone deepens Adzymic’s roots and underscores its commitment to delivering cutting-edge DCO and adtech solutions across Hong Kong and Greater China.

According to Wong, Hong Kong has consistently been one of the boldest and most experimental markets, with an innovative spirit that embraces trying new things.

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