Ashbury strengthens Singapore advisory leadership with senior appointment

Communications firm Ashbury has appointed Jane Morgan (pictured) as chief client officer and head of advisory for Singapore, as it looks to strengthen its client relationships and advisory capabilities in the market.

In her dual role, Morgan will be responsible for enhancing client experience across the business, while leading Ashbury’s advisory team and client coverage in Singapore. She will focus on deepening engagement with key clients and driving the firm’s strategic counsel offering locally.

Morgan brings experience spanning the UK, Hong Kong and Singapore, having held senior leadership roles across agencies and consultancies. She most recently served as senior managing director at FTI Consulting in Singapore, and has previously held positions at Golin and Edelman.

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She will report to Adam Harper, founder and managing partner of Ashbury, and work closely with Noel Cheung, partner and head of advisory, on client delivery.

The appointment comes as Ashbury continues to invest in its Singapore operations, positioning the market as a key hub for its regional advisory work. Separately, the firm has also named Saima Farooqi as head of advisory for the UAE.

"I have always been impressed by Morgan's drive, her commitment to high standards and her strong focus on client relationships,” said Harper.

He added, “Her successful track record in consultancy leadership and client management will help us deliver the outstanding work that Ashbury is known for to a growing number of clients."

Harper also said the two senior hires mark a step forward in Ashbury’s ambition to become a leading financial communications consultancy across Asia Pacific and the Middle East.

He noted their combined experience in consultancy leadership and in-house financial communications strengthens the firm’s relevance to clients, and said the company will continue investing in top talent to support its growth and evolving client needs.

The move comes amid continued investment in senior advisory talent across the region. Most recently, Edelman expanded its public and government affairs capabilities in Southeast Asia with the appointment of Wai Leong Tang as regional head, based in Singapore.

Tang joined from H/Advisors and reports to Delicia Tan, CEO for Singapore, Hong Kong and Taiwan. He is supported by Kenn Yee, senior programme manager, who focuses on technology policy, AI, data governance and cybersecurity across Asia-Pacific.

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