A third of HK travellers to cut back on trips in 2026 amid rising costs

A third of Hong Kong's international travellers plan to reduce the number of trips they take in 2026, with more than half citing rising costs in 2025 as a key factor influencing their travel decisions, according to a recent YouGov survey.

Titled "Hong Kong International Traveller Outlook 2026", the multi-region survey was conducted between 20 October and 11 November 2025, with responses from 510 Hong Kong residents.

The findings reveal that nearly three in five Hongkongers (57%) travel abroad at least once a year, reflecting the city’s strong international orientation. However, 2025 marked a noticeable shift in travel habits, with 27% of international travellers reporting fewer trips due to financial and personal reasons.

Among those travelling less, 52% pointed to the rising costs of 2025 as the main deterrent—an impact felt more strongly by men (62%) than women (43%).

Accommodation preferences also varied by trip length and age group. Over 70% of travellers opt for hotels for trips lasting five days or more, while a quarter prefer short-term rentals. Younger travellers (aged 18–35) are more inclined toward short-term rental options.

Looking ahead to 2026, 35% of international travellers say they will seek lower-cost destinations—especially men (42%) compared to women (30%). Meanwhile, 33% expect to reduce their number of trips, and 17% plan to continue travelling as usual despite rising prices, with women more likely than men to maintain travel frequency.

Cost-saving behaviours are on the rise. These include travelling during off-peak seasons (55%), booking trips early (47%), and choosing budget-friendly destinations (41%).

Across the top 10 destinations featured in the report, respondents were more likely to say that value for money has worsened rather than improved compared with last year. This sentiment was especially strong among younger travellers aged between 18 and 34, suggesting they are feeling cost pressures more intensely.

Key destinations such as Thailand, Singapore and Indonesia were more commonly viewed as offering poorer value for money, indicating growing price sensitivity tied to rising accommodation, transport and dining costs.

As Hong Kong heads into 2026, travellers remain eager to explore internationally but are becoming more selective and value-driven. Economic pressures are prompting a shift toward careful planning, cost-conscious decision-making, and recalibrated destination choices, reshaping what international travel looks like for Hongkongers in the year ahead.

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