OATSIDE picks PR agency for SG expansion

OATSIDE has appointed W Communications as its PR agency as it expands into the soymilk category for the first time.

Under the remit, W Communications will support the launch of OATSIDE’s new brand, “NOBO Soy”, leading PR and communications efforts as the brand enters the market.

Since its appointment at the end of 2025, the agency has developed and led the earned media strategy for the launch, including engagement with key local media and content creators.

Don't miss: Oatside picks media agency in Malaysia to help grow presence 

The efforts will culminate in two exclusive events held in partnership with Senang Supper Club for media and KOLs, alongside a seeding programme.

"We're all big fans of OATSIDE here in the W office, we're so excited to be collaboratin with the team and be actively involved in the brand's diversification and growth," said Robin Chang, general manager, APAC, W Communications.

"This has also been a great opportunity for W and our newly launched influencer marketing agency HelloFranses! Asia in selection and brand alignment of creators," he added.

Meanwhile in Malaysia, OATSIDE has appointed Trapper as its media agency, reinforcing its commitment to expanding its presence in the market.

This partnership focuses on integrated media strategies that enhance OATSIDE's brand awareness, consumer engagement, and market penetration in Malaysia.

Be part of #Content360 Singapore, 22–23 April 2026, where creativity and culture collide. Explore how AI-driven storytelling is shaping the future of content, gain practical insights, discover new tactics, and learn how the best in Asia are creating campaigns that truly resonate. 

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