8 Degree North launches Stranger Things-themed pop-up in HK

Local streetwear and lifestyle brand 8 Degree North has launched a pop-up store inspired by Netflix’s hit series Stranger Things, inviting fans to step into the show’s iconic fantastical universe.

Running at K11 MUSEA until 11 January 2026, the pop-up coincides with the arrival of Netflix’s Stranger Things Season 5. Fans are invited to take one last trip into Hawkins and the Upside Down, exploring exclusive ’80s-inspired merchandise.

Spanning two floors, the immersive venue recreates two of the show’s most defining worlds. On G/F, visitors enter Hawkins High, a warm and nostalgic celebration of Hawkins’ everyday world. Photo opportunities include retro red chairs arranged in front of an iconic Stranger Things poster, evoking the authentic feel of the ’80s.

On B1F, the atmosphere shifts as guests descend into the eerie Upside Down world, transporting visitors into the shadowy parallel dimension central to the series. 

In tandem with the pop-up launch, 8 Degree North has rolled out a limited-edition product line, drawing creative cues from the series’ iconic scenes and characters and paying tribute to the spirit of Hawkins. The collection encompasses T-shirts, hoodies, tote bags, caps and socks, complemented by a curated selection of lifestyle merchandise including keychains and stationery.

Meanwhile, the brand has joined forces with Bark n Bites to unveil Stranger Things-themed pet apparel and toy line, catering to four-legged fans of the franchise.

To drive customer engagement, fans who spend over HK$3,000 can unlock an extra layer of personalisation with a customisable tote bag station. Guests can build their own Stranger Things-ready tote with a selection of badges, from series-inspired icons and alphabets to everyday objects. The workshop is open on Saturdays and Sundays from 2pm to 6pm.

Additionally, a minimum spend of HK$800 entitles customers to a free session at the immersive Upside Down instant photo booth, allowing them to document their fantastical visit, while standalone access to the photo booth is also available for a one-off charge of HK$68.

MARKETING-INTERACTIVE has reached out to 8 Degree North for more information.

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